Alissa Byrne Explains Her Desire to Keep Getting Better A PSYCHOTIC ATTENTION TO DETAIL IN THE SPOTLIGHT
What Alissa Byrne calls her “psychotic attention to detail” we like to call “irreplaceable talent.” Since 2016, Alissa has been using both a passion for design and the natural skills she got from her family of artists to create
those people who is never fully satisfied with their work and output, and that just helps to make me want to be better and do better,” Alissa says. A Midwestern transplant here at The Newsletter Pro’s headquarters in Boise, Idaho, Alissa is drawn to the sense of adventure living out west gives her. From what we’ve been told, she also had plenty of adventure while attending Purdue University back in Indiana — including meeting New Orleans Saints’ quarterback and Purdue alumnus Drew Brees. Though they only had a brief meeting at the checkout counter of the university’s store, Alissa says it was amazing! If you manage to catch Alissa around the office during a break, you may see her sneaking a peek at her dog, Nala, and her cat, Penny, with the new pet-monitoring camera she won at our annual Christmas Party. We don’t blame her for taking a quick design break; those are some lovable animals.
“Nala is 2 years old and is so sweet. She gets anxious with a lot of things but is also very intelligent. After getting the Furbo at the Christmas party, I have been spying on her every day, and it is the cutest thing to be able to see what they do while I’m not there,” Alissa says. “Penny is my cat, and she is a long-haired tabby. She is obsessed with sinks, and it is a surefire way to get her attention if you ever need it.”
We think what Alissa does every day at The Newsletter Pro is nothing short of spectacular, and we can’t thank her enough for pushing herself to continually offer great designs for her clients. (And for all those pictures of Nala and Penny!)
newsletters our clients and their
customers can’t peel their eyes away from.
A self-admitted avid competitor, Alissa now serves as our lead editorial designer, pulling from that internal desire to design the best she can each day. Alissa says her competitive drive pushes her to do better with each design. “I feel like I am one of
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