HOLLAND
Het Loo Palace at Christmas Credit Het Loo Palace
Holland Annual Events Looking for something different? Holland hosts an exciting range of annual events including flower festivals, spectacular parades, traditional markets and atmospheric Christmas fairs. Match the events which appeal most and choose from a range of hotels and dates to suit your clients. NEW
Zundert Flower Parade
KEUKENHOF 2026 (Thursday 19 March – Sunday 10 May)
Known as the most beautiful spring garden in the world, Keukenhof’s rolling landscaped parkland provides the backdrop to an explosion of colour with Inspirational gardens and intricate planting displaying 7 million beautiful spring flowering bulbs. A truly unmissable sight, visitors can admire row upon row of multi-coloured tulips in the themed gardens as well as the sculptures and other works of art and an historic windmill dating back to 1892.
GOUDA CHEESE MARKET (Thursday mornings from April – August)
Every second Sunday in September the Dutch city of Lichtenvoorde flaunts an impressive parade full of floats decorated with four million dahlias. As impressive are the 1000 volunteers who participate to bring this parade to life. FLOWER CORSO LICHTENVOORDE (September2026) The historic centre of The Hague is the setting for Holland’s most beautiful Christmas market. With dozens of Christmas houses, thousands of LED lights, atmospheric fires and mulled wine, the market will also host choirs, storytellers and musical performances. ROYAL CHRISTMAS FAIR, THE HAGUE (December2026) The most beautifully illuminated palace in Holland, the Het Loo Palace is a wonderful venue for a festive day out with magical lighting and a towering Christmas Tree in the impressive grounds and beautifully decorated rooms in keeping with the 17th and 19th centuries in the interior. HET LOO PALACE AT CHRISTMAS (November/January2026) One of the oldest light festivals in Holland, Gouda’s historic town hall windows as well as the windows of buildings in the city centre are lit up with thousands of candles creating a magical festive atmosphere. Visitors can also enjoy a Winter Fair and the lighting of the Christmas Tree lights. Call your Account Manager to register you interest. GOUDA BY CANDLELIGHT (10December2027) Amsterdam Light Festival brings magic to the darkest months of the year with a range of lit artworks along the canals of the city, with every year highlighting a special theme. AMSTERDAM LIGHT FESTIVAL (December 2026 – January 2027)
A fascinating insight into the Gouda cheese trade, enjoy a fun morning at the traditional cheese market. Delivered by horse-drawn carts to the square, see the cheeses being weighed on the original scales before traders buy using the traditional method of shaking hands. With the Gouda cheese girls and boys in colourful traditional clothes, you can browse the market stalls for these special cheeses and crafts. Taking place close to Gouda’s beautiful medieval town hall, the popular 2-day event features over 100 talented ceramicists from Holland and further afield who display their works for sale. Browse the different stalls and you may find a wonderful memento of your visit. GOUDA CERAMIC DAYS (14 & 15 May 2026) Held every Wednesday in Gouda’s historic market square you will experience a little of Montmartre Paris! Stroll around the largest open air antique and brocante market in Holland and find a unique Dutch antique souvenir. GOUDA MONTMARTRE (June – August2026) Experience the floral splendour on display at the Aalsmeer Flower Festival where colourful floral designs can be admired at various locations around the city and visitors can soak up the art and culture at the Flower Art Museum and the historic gardens. AALSMEER FLOWER FESTIVAL (June2026) Seeing is believing the breathtaking giant dahlia themed floats as they make their way through the streets of this amazing festival which also offers lively theatre and musical entertainment over a Friday/Saturday in August. CORSO ABBEY SINT JANS (Friday & Saturday in August 2026) The historic town of Zundart plays host to the biggest flower parade in the world. This spectacular annual flower festival features nine-metre-tall floats often with moving parts all covered with dahlias. ZUNDERT FLOWER PARADE (6 & 7 September 2026)
Gouda Cheese Market
Corso Abbey Sint Jans
Ask your Account Manager for more details. Please see page 108 for the very special Royal Dutch Christmas Combo.
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