SKYLER WILSON
between styles based on whatever Canva template looks cool that day. Keep your fonts simple. Two, max. One for headers, one for body text. Anything more than that, and you’re not edgy—you’re just hard to read. Embrace whitespace. Just like staging a home, clutter kills value. Your slides, posters, and flyers need room to breathe if you want people to focus. Visual consistency also matters. Using the same set of colors, layouts, and content framing across your materials creates cohesion, and that cohesion is what turns scattered posts into a recognizable brand. And please, ditch the default “Realtor Blue” that everyone’s been using since the Bush administration. Choose a palette that
reflects your personality, not your broker’s dusty old flyer. As for tools, Canva can work if you know your way around a layout. Figma’s a solid step up if you want more control. But honestly? Just hire someone who gets it. Even if it’s just to build your brand guide and a few starter templates. It’ll pay off a hundred times over. Finally, don’t overthink the gear. You don’t need cinema cameras. Use your phone but be intentional with good lighting and clean framing. One simple, well-shot video can do more than a dozen drone shots of rooftops no one asked for. The tools are out there. The difference is whether you treat design like a last-minute task—or a front-line business strategy.
Skyler Wilson is an entrepreneur obsessed with video production and marketing. Wilson founded video production and marketing company Shift Z in 2022 and Retro Current Marketing in 2023, targeting music artists and real estate pros. He offers a fresh perspective, blending creativity, leadership, and processes.
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10 | think realty magazine :: may - june 2025
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