APPLYING THE EMPIRE OPERATING SYSTEM
preferred materials, layouts, and design elements. You can also implement checklists and SOPs for design-related decisions, from selecting paint colors to choosing cabinet styles. Further, project management tools enable you to track design execution, reducing inefficiencies and costly mistakes. DATA-DRIVEN DESIGN DECISIONS. Empire promotes a culture of using metrics to drive decisions. When it comes to design, consider tracking key performance indicators (KPIs) such as time on market before lease, tenant retention rates, and renovation ROI. If you A/B test different design elements in various properties, you can see what yields the best market response. And, collect tenant and buyer feedback to refine your design playbook over time. BUILDING A STRONG TEAM FOR EXECUTION. Empire places a heavy emphasis on “right people, right seats.” Your design strategy is only as strong as the team executing it. Consider hiring a dedicated design lead or working with a trusted interior designer to maintain consistency. You should also train your construction team on your design standards to ensure seamless execution. You can also collaborate with local experts who understand regional trends and compliance requirements. COMPETITIVE ADVANTAGE By integrating Empire into your design processes, you gain a competitive advantage in the real estate investment space. You’re no longer making ad hoc design decisions or dealing with inconsistencies across projects. Instead,
streamlining design choices, increases property desirability and value, and aligns your investment goals with a structured, repeatable design strategy. DESIGN LIKE YOU MEAN IT In real estate investment, design isn’t just about making a property look good. It’s a strategic tool that drives profitability and long-term success. By leveraging the Empire Operating System, you create a structured approach that ensures every design decision aligns with your business goals. The result? A real estate empire that is both aesthetically and financially optimized. As you refine your processes, consider how you can further integrate systemized design thinking into your portfolio. Your properties—and your bottom line—will thank you for it.
The Empire Operating System helps real estate investors scale their businesses systematically. By applying its principles to design, you create a repeatable, efficient, and profitable approach to property development and renovation. VISION & STRATEGY ALIGNMENT. Every successful investment starts with a clear vision. Empire emphasizes setting a long- term goal (your North Star) and breaking it down into actionable steps. When it comes to design, keep these three points in mind: (1) define your core aesthetic and brand identity across all projects, (2) establish nonnegotiable design elements that align with your investment thesis, and (3) set measurable goals for design impact, such as increased rental rates or faster occupancy turnaround. STRUCTURED DECISION-MAKING. Empire introduces a structured approach to problem-solving and decision-making, which is crucial when selecting design elements. You can use the WIN Meeting format to address a variety of necessary decisions. For example, you can regularly review design decisions and their alignment with business objectives. You can also address issues such as budget overruns or delays in material sourcing before they become major problems. And to ensure clear ownership of design implementation, you can assign accountability to team members. PROCESSES & SYSTEMS FOR EFFICIENCY. To scale successfully, you must have repeatable processes. Design should be no different. With Empire, you can create a Standard Design Playbook that documents
JIM TANNEHILL
Jim Tannehill has been an entrepreneur for more than 10 years. He is Empire Certified, Trainual Certified and an expert in LucidCharts. A business coach, Tannehill has consulted with more than 100 companies in many different industries and verticals. As chief operating officer of Empire Operating Systems, Tannehill oversees the complete operating picture for the company and ensures that all Empire clients are moving forward in the Five Phases of Business.
you have a proven, scalable system, one that saves time and money by
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