Operations
Ditch the Annual Plan: Win the Year in 12 Weeks WHEN YOU CONDENSE YOUR TIMELINE, YOU ELIMINATE EXCUSES AND SEE REAL PROGRESS, FASTER.
JEFF ROTH
A ccording to the book “The 12 Week Year” by Brian P. Moran and Michael Lennington, having yearly goals doesn’t work because a year is too long to focus on. We tell ourselves stories during the year as well. During the first half of the year, we tell ourselves we have time. Then, in the middle of the year, we realize we didn’t get much done toward our goals and we start to think about how we can make more progress. It is not until the last 12 weeks of the year, when the company we work
for measures our progress or we see that January 1 is approaching (and we realize we are running out of time!), that the real results happen. What if we could get that kind of productivity all year long? That is what “The 12 Week Year” is all about—and we have been practicing its principles in 2025 with favorable results. SETTING AND MEASURING 12-WEEK GOALS To achieve success, you must decide on the two to three areas you are going to
work on for 12 weeks. These areas can be business, personal, family, spiritual, community, or financial—whatever part of your life you want to improve. Set each goal by identifying the outcome you want. Then choose the daily activities or tactics you will track each week that support those goals and outcomes. For example, one of our weekly goals is to have one new investor communicate an interest in working with us to help them build their real estate portfolio in Michigan. The daily tactics we track for that goal include the following.
14 | think realty magazine :: may - june 2025
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