“Success by design is infinitely better than a win by chance.” —Om Swami
First, we work on publishing one weekly article of 1,000 words or more on our website. The article is hyperlocal on a topic related to real estate investing or real estate in the area. This, by far, is the number one way we attract clients to work with us. They find us through Google and AI-related searches on real estate topics in the Ann Arbor, Michigan, area, which allows us to explain we service all property types in Michigan. Second, we strive to post one market report a day for a different local community on our social media
relatively affordable opportunities in Michigan. Then, we share that YouTube video on our social media channels. After setting your goals and establishing weekly activities, be sure to track whether you or a team member accomplished each daily tactic for the week. Then, at the end of the week, review how you did for the week. The goal is to achieve 90% completion of all your daily tactics, knowing some weeks will be better than others. You can graph your percentage completion for each of the 12 weeks so you can visually see your
channels, Google business profile for our company Arbor Advising, and on Facebook groups for that community. These community market reports get very high engagement. They provide hyperlocal value on the real estate market and reinforce the ongoing value our brand provides locally. Third, we comment on a YouTube video from a trusted real estate source that mentions Arbor Advising and how we educate our clients on creating financial freedom by building real estate portfolios—especially through still
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