progress and pick up the pace if you see the completion percentages slipping. You also want to measure whether you are achieving the weekly goal you set for yourself. As mentioned, our goal has been to onboard one new client each week through our marketing and value-added efforts—and we’ve consistently achieved that in nearly every week we’ve tracked our daily tactics and outcomes. In short, designing for success in this way works.
other tasks that must be done but may not be directly related to your daily tactics. Abandon daily tactics that are not leading to measurable weekly outcomes. You can also add new daily habits before the end of the 12-week cycle. Regardless of whether you make ongoing adjustments, at the end of the 12-week cycle, you will review performance and outcomes and adjust at that time. So, every 12 weeks, you not only measure progress toward your stated goals but also adjust the plan to improve performance. By the end of the year, you willl have completed 52 weekly check-ins and four 12- week reviews—and potentially made several adjustments. This ongoing process ensures progress toward your goals—more so than setting yearly goals and waiting until the end of the year to really knuckle down. WHY IT WORKS Yearly goals generally do not work for most people, teams, or companies because the time period is too long and there is not a good systematic
way to track daily behaviors, measure progress, and make course corrections. Only during the last 12 weeks of the year, when we know our yearly progress will be measured, do we really focus and attempt the goals we set for the year. Setting daily behavior tactics—tracked every day and reviewed weekly—helps you stay aligned with your 12-week goals. This approach gives you clear feedback on whether you’re consistently following through and achieving your desired weekly outcomes. At the end of each 12-week cycle or sooner, you review the results and decide which daily tactics to keep or new ones to add for the next 12-week cycle. In this way, you are measuring and adjusting to your goals weekly and every 12 weeks. By the end of the year, you will be much closer to your goals and have data to use for your yearly planning for the next year. To Your Success!
THE VALUE OF FOUR 12-WEEK PERIODS
The basic idea of “The 12 Week Year” method is focused time compression. You are focused on your daily tactics and their consistent completion every week. Then, at the end of each week, you can determine whether you achieved the measurable result you desired. During the week, you should also block time for strategic planning. Be sure to add buffer blocks for responding to emails and
JEFF ROTH
Jeff Roth is the founder of Arbor Advising in Ann Arbor, Michigan. Arbor Advising is a real estate consultancy passionate about helping clients invest, buy, and sell in Michigan. You can contact Jeff at jeff@arboradvising. com, visit www.arboradvising.com, or subscribe to the weekly newsletter at www.arboradvising.com/subscribe.
16 | think realty magazine :: may - june 2025
Made with FlippingBook Online newsletter