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SPONSORED CONTENT So, Your Property Won’t Rent PRICING, PREP, AND PRESENTATION ARE MAKE-OR-BREAK FACTORS—FIX THEM TO FILL YOUR VACANCY.
REAL PROPERTY MANAGEMENT
Y ou’ve listed your rental property, posted the photos, and waited for the applications to roll in—but it’s still sitting vacant. A vacant property means lost income, and the longer it sits empty, the more frustrating it gets.
roadblocks have simple fixes; even minor changes can make a substantial impact. Here are the top five reasons your rental isn’t leased—and how you can turn things around fast! #1: YOUR RENTAL RATE IS TOO HIGH (OR TOO LOW!) The top reason your rental is empty is it’s out of sync with the local market. Rental property investors sometimes get drawn to a property based on the appeal of the deal, rather than on the
appeal of the property to renters. But the key to an occupied, profitable rental property is pricing it correctly. Too high, and renters will look elsewhere; too low, and renters might be concerned there are hidden issues or deception at play. Setting accurate rental rates starts with a comprehensive market analysis, which includes researching comparable properties in your area as well as local economic and demographic factors. There are many online rental market tools that can help you gather the data
So, what’s going wrong?
Long vacancies usually are the result of a few common problems: pricing, marketing, or issues with the property itself. The good news is that most rental
24 | think realty magazine :: may - june 2025
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