...Investors sometimes get drawn to a property based on the appeal of the deal, rather than on the appeal of the property to renters.”
you need for your analysis, or you could consult a local rental market expert like Real Property Management to ensure you are setting your rental rates competitively and appealing to quality renters in your area. #2: YOUR LISTING ISN’T ATTRACTING ATTENTION Another common reason you are having a challenging time leasing your rental property is your marketing materials are ineffective or out-of-date. Creating
to make your listing stand out with clear, engaging, high-quality text and visuals.
an appealing rental listing requires, at a minimum, professional-quality photos of the entire property, inside and out, and a well-written description of the same. Recycling a listing with outdated, blurry, or low-quality photos can easily drive prospective applicants away. Beyond photos, most successful rentals also use innovative marketing strategies like virtual or 3D property tours to keep their properties occupied. Renters today are drawn to convenience and professionalism, which makes it more important than ever
#3: YOU’RE NOT MARKETING IN THE RIGHT PLACES Marketing in the wrong places is also likely to drive renters away. Listing your property on a rental listing site is a great first step, but relying on just one site also limits your exposure and visibility. To ensure your listing finds quality renters, leverage multiple listing platforms, websites, and social media.
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