At a minimum, you should have your own website with your property listings on it, as well as social media accounts that offer fresh content and information about available listings on a regular basis. Which platforms you use will depend on your target demographic, so it is important to understand who you are trying to reach and how they find information about rental properties. To make it even easier, consider partnering with a professional property management company like Real Property Management that has local and national marketing reach built in to every property listing.
If you’re seeing a lot of responses to your marketing but no applications, chances are the problem lies with the property itself.”
process, you can lease quickly and keep vacancies to a minimum.
outside of the property clean and attractive is just as important as updating and maintaining the inside.
#4: THE PROPERTY ISN’T MOVE-IN READY
GET YOUR PROPERTY RENTED!
If you’re seeing a lot of responses to your marketing but no applications, chances are the problem lies with the property itself. Showing prospective renters a move-in ready property is essential to keeping vacancies to a minimum. It’s also important to make regular improvements to keep your rental property competitive in the local market. If you are not being proactive about the condition of your property, chances are you are going to struggle to get it leased. For example, poor maintenance, unaddressed damage, broken fixtures or appliances, foul odors, unkempt landscaping, and outdated rooms can all drive prospective renters away. The good news is that even simple upgrades can make a property instantly more inviting. Fresh paint, including on the exterior, new fixtures, proactive property maintenance, and a deep cleaning can all go a long way toward reducing vacancy rates. And don’t forget that curb appeal matters! Keeping the
#5: THE APPLICATION PROCESS IS TOO
Keeping a rental property occupied is essential to consistent profitability. Fortunately, with just a few key adjustments, you can improve your occupancy rates and attract great tenants to your properties more quickly. Of course, one of the easiest ways to ensure your property is leased year-round is to enlist the services of a professional property management company. Contact your local Real Property Management office today to get expert advice, pricing guidance, and more information about all our quality services. Don’t let your rental sit vacant—contact us today and get your property back on track!
COMPLICATED OR STRICT A fifth common reason your property isn’t leasing is the application process. It may sound surprising, but an overly complex or rigid application process can be enough to make potential tenants change their mind about renting a property. That is not to say that your screening process should be lax, but you should do your best to streamline the applicant’s end of the process. For example, use an online application system that allows applicants to complete and submit required documents in one place. It’s also important to be transparent about your rental requirements up front. Finally, don’t forget about the importance of good communication. Your tenant relations start with your very first interactions. By balancing thorough screening with a streamlined and welcoming application
26 | think realty magazine :: may - june 2025
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