People don’t buy properties, or portfolios, or investment strategies. They buy feelings. ... A ‘vibe,’ if you will.”
NO FORTUNE NEEDED The best brands in real estate, the ones that attract capital, grow fast, and stay top of mind have one thing in common: intentional design. Not expensive. Not overproduced. Just thoughtful. Good design doesn’t mean you need to spend $30,000 on a fancy agency or learn motion graphics. It means making a few smart decisions and sticking with them. First, pick a vibe. Are you clean and corporate? Scrappy and local? Boutique with a modern edge? Whatever it is, every touchpoint, logo, social post, pitch deck, even the way you shoot video, should support that tone. Don’t bounce
It’s design that frames the information and gives it weight. It’s design that makes people feel the story you’re trying to tell. People don’t say “that’s a vibe” when they look at a RE/MAX flyer. But they do when they see a house tour with smooth camera shots, well-lit rooms, and tasteful decor. This all adds up to an idea that the person selling this product to me cared enough to show it off well. WOULD YOU INVEST IN YOU? Here’s a fun exercise: Strip away your spreadsheets, your deck, your pitch. Just look at your branding. The colors,
Would you trust this person with a quarter-million-dollar wire transfer? Your brand doesn’t need to be flashy. It doesn’t need to look like a Netflix documentary. But it does need to look like someone cared. That attention to detail is what translates to trust. If you’re sloppy with your branding, what else are you sloppy with? Underwriting? Renovation timelines? This is the unspoken filter every investor and potential partner is running in the background. They’re not just asking, “Is this a good deal?” They’re asking, “Do I believe this person can pull it off?” And whether you like it or not, that decision often happens before they read a single sentence of your pitch.
the logo, the layout of your social feed. Would you invest in you?
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