affordable rates for radio, digital, and social media advertising placement and creation. And they did this because of the trust and shared vision our group cu ltivated over the project’s three -year development period. NPSEC’s long -term vision is to further develop these key partnerships. The benefit to Blackhawk, Learfield IMG, Land.US, and Gow is that NPSEC will continue to pay for their services for similar projects in the future and eventually bring in corporate sponsors and underwriters to generate revenue as part of these projects. The business model of corporate support creates the economic incentive for all involved and makes this sustainable. eXtension’s commitment provided the match to ignite this concept. Because of this partnership with NPSEC, eXtension recognized an untapped opportunity to amplify extension content and tap into a trusted and science-based resource that added value to these media channels.


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