Our presence on these three platforms is steadily growing. For example, from August 1-7, 2020, Hootsuite shows postings and engagement have risen, although our number of followers dropped by one. See figure below:

Figure 4: Social Media Metrics for August 1-7, 2020 via Hootsuite

Our social media campaign for the pilot will continue through mid-September. At that time, the social media content we created from our campaign spotlight pieces (Pollinator Prep Guide, Pollinator Personality Quiz, and Pollinator Garden Blueprint) will run out. To boost engagement and determine the type of content our audience likes best, Erica and Braden plan to include test content. For example, the team created an engaging “Bee Waggle Dance” video to see if our audience prefers video over static con tent. This video was created by Braden Kobeski; Braden wrote the music and created the video himself.


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