Mass_Media_Sustaining_Pollinators


Attribution
2

Table of Contents
3

Meet the Authors
5

Contributors
6

Media Team
7

Acknowledgments
9

Project Rationale/Context
10

Pollinator Stewardship and Mass Media Rationale
10

Introduction
12

Pollinator Stewardship Pilot Background
13

Meet Our Media Partners
13

Meet Our Higher-Ed Partners
13

Narrowing Our Audience
15

Characterizing Millennials
16

Reaching our Audience
20

Creating the Campaign
21

Trust, Shared Vision, and Reciprocity
23

A Foundation for Collaboration
25

Collaboration Team Demographic Diversity
25

The Speed of Changes
26

Strategic Plan Alignment
26

Campaign Outcomes – Metrics
28

Behavior Change
31

Future Campaigns
33

Resources
35

Blog Post
35

Campaign Components
38

Native Ads
40

Social Media Post Examples
41

Webinars
42

impact.extension.org

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