STRATEGIC ARTICULATION MAP
OUR PURPOSE
TOGETHER WE
BUILD OUR COMMUNITY
ADVOCATE FOR ALL RESIDENTS
KEEP OUR CULTURE AND HISTORY ALIVE
CORE VALUES
WE CARE
WE SERVE
WE ORGANIZE
WE SUPPORT
WE UNITE
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OUR PURPOSE, OUR VISION OUR STRATEGIC ARTICULATION MAP PROCESS
Starting in July 2021, Summerhill Neighborhood Development Corporation convenes its board and staff to launch a process to develop its strategic plan.
Facilitated by Your Crescendo, we hosted a number of SOAR focus groups (Strengths, Opportunities, Aspirations, Results) with different stakeholders groups including Board, Staff, Residents and Businesses. We also capture Net Promoter Score survey responses from 41 residents. From there, a task group huddled for a series of day-long retreats to review what we learned from our stakeholders, dream together and cast visions, translate those visions into headline indicators and critical initiatives. In the process, we built camaraderie across generations, across race and across neighbors new and old - and agreed on a strategic plan and priorities. The product of these sessions follows on the next pages and will serve as the blueprint for the neighborhood and community of Summerhill - the sunrise of Atlanta.
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OUR STRATEGIC PRIORITIES
ADVOCATE FOR ALL RESIDENTS
POLICY PUSH
AFFORDABLE HOUSING ADVOCACY
GOOD NEIGHBORS IN THE KNOW
BUILD OUR COMMUNITY
WELLNESS SPACE
CENTER OUR COMMUNITY
POWERFUL PARTNERSHIPS
KEEP AND TELL OUR STORY
KEEP OUR CULTURE AND HISTORY ALIVE
CELEBRATE SUMMERHILL
BUILD THE SUMMERHILL BRAND
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THINK BIG VISION SNAPSHOTS By November 2026, we will see:
ADVOCATE FOR ALL RESIDENTS
BUILD OUR COMMUNITY
KEEP OUR CULTURE AND HISTORY ALIVE
POLICY PUSH SNDC has a local policy platform around housing, health, jobs and safety.
WELLNESS SPACE SNDC has empowered Summerhill as a space for wellness in our neighborhood.
CELEBRATE SUMMERHILL SNDC centers and hosts the continual celebration of Summerhill.
KEEP AND TELL OUR STORY
SNDC is the historian of our neighborhood and works to capture and share the story so neighbors in our community and beyond are aware of it.
AFFORDABLE HOUSING ADVOCACY SNDC is an active advocate for affordable housing in Summerhill.
CENTER OUR COMMUNITY SNDC has centered our community and is working hard to build a sense of community in our neighborhood that is highly respected.
BUILD THE SUMMERHILL BRAND SNDC has developed the brand strategy for Summerhill and is actively building it in service of our purpose and vision for our neighborhood
GOOD NEIGHBORS IN THE KNOW SNDC is actively building, encouraging, and connecting good neighbors and keeping them in the know.
POWERFUL PARTNERSHIPS SNDC has developed and engaged powerful partnerships that are actively working on our mutual missions and visions.
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PURPOSE ELEMENT:
STRATEGIC PRIORITY:
ADVOCATE FOR ALL RESIDENTS
POLICY PUSH
START SMALL (What we will see by December 2022)
THINK BIG (By 2026)
SNDC has a local policy platform around housing, health, jobs and safety.
We have a policy think tank of residents and experts engaged in an ongoing discussion about Summerhill
HEADLINE INDICATORS (How we will measure our progress) • Number of policy gains or policies influenced • Neighborhood data influenced by policies CRITICAL INITIATIVES (What projects we must complete over the next 5 years to realize this vision) • Create space for an ongoing discussion around key policy areas with online platform, meeting calendar, etc • Create a neighborhood policy platform to determine what we stand for • Develop communication strategy and plan that identifies target stakeholders, communication mediums, frequency, key messages, etc. • Gather neighborhood data for key policy areas specific to Summerhill and share (Consult Neighborhood Nexus) • Look into Flourishing Neighborhood index (FNI) at Focused Communities Strategies – South Atlanta • Invite Georgia State Legislators to annual conference to present issues that will require advocacy for new laws to be introduced and voted for the benefit of all Summerhill residents
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PURPOSE ELEMENT:
STRATEGIC PRIORITY:
ADVOCATE FOR ALL RESIDENTS
AFFORDABLE HOUSING ADVOCACY
START SMALL (What we will see by December 2022)
THINK BIG (By 2026)
SNDC is an active advocate for affordable housing in Summerhill.
We have a guide for what affordable housing means to Summerhill
HEADLINE INDICATORS (How we will measure our progress) Affordable housing in Summerhill
CRITICAL INITIATIVES (What projects we must complete over the next 5 years to realize this vision) • Create an analysis of Summerhill affordable housing • Collect data on current state to create a baseline of affordable housing in Summerhill • Develop a stance on standalone and/or connected units • Develop and hear from a panel of people who live in affordable housing • Develop a plan of what a neighborhood can do about affordable housing and tailor it to Summerhill • Quarterly Affordable Housing Convening with Residents, Housing stakeholders, City of Atlanta, Programs and Resources
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PURPOSE ELEMENT:
STRATEGIC PRIORITY:
ADVOCATE FOR ALL RESIDENTS
GOOD NEIGHBORS IN THE KNOW
START SMALL (What we will see by December 2022)
THINK BIG (By 2026)
SNDC is actively building, encouraging, and connecting good neighbors and keeping them in the know.
A neighborhood newsletter with current happenings in print and digital format
HEADLINE INDICATORS (How we will measure our progress) • Neighborhood Net Promoter Score • Feedback on Newsletter CRITICAL INITIATIVES (What projects we must complete over the next 5 years to realize this vision) • Develop an initiative to help neighbors know who’s in their neighborhood • Community Directory for businesses • Welcome Brochure with history, neighbor expectations • Welcoming Committee • Reach ut to current neighbors and companies • Neighborhood Scorecard with Goals and Progress including resident participation and engagement • Door to door ‘Here’s what’s going on in Summerhill’
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PURPOSE ELEMENT:
STRATEGIC PRIORITY:
BUILD OUR COMMUNITY
WELLNESS SPACE
START SMALL (What we will see by December 2022)
THINK BIG (By 2026)
SNDC has empowered Summerhill as a space for wellness in our neighborhood.
Strong partnership with wellness providers
HEADLINE INDICATORS (How we will measure our progress) Engagement and Participation
CRITICAL INITIATIVES (What projects we must complete over the next 5 years to realize this vision) • Develop a list of perspective partnerships • Define what wellness means to Summerhill and scope of wellness – physical, economic, mental, financial • Develop a communication strategy and plan to drive engagement and participation • Develop and execute a health fair and invite providers • Morehouse School of Medicine Satellite Wellness Center – No / low cost for residents
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PURPOSE ELEMENT:
STRATEGIC PRIORITY:
BUILD OUR COMMUNITY
CENTER OUR COMMUNITY
START SMALL (What we will see by December 2022)
THINK BIG (By 2026)
SNDC has centered our community and is working hard to build a sense of community in our neighborhood that is highly respected.
Formalize Martin Street Plaza (Summerhill Helpers) to help distribute information to get young people involved in the neighborhood. (Source pay For encampment, Summerhill paper route)
HEADLINE INDICATORS (How we will measure our progress) • Number of subscriptions on email listings • Number of residents CRITICAL INITIATIVES (What projects we must complete over the next 5 years to realize this vision) • Develop the plan for distributing Neighborhood info (Summerhill Newsies • Develop visual markers strategy to identify communities • Look into putting up historical signs • Look into Summerhill Trust Fund – Deadline: January 10th • Be clear and identify the community. Acknowledge silos and develop plans to engage. Neighborhood associations, Airbnbs. • A petition to identify of neighbors to determine the repurpose Fanplex
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PURPOSE ELEMENT:
STRATEGIC PRIORITY:
BUILD OUR COMMUNITY
POWERFUL PARTNERSHIPS
START SMALL (What we will see by December 2022)
THINK BIG (By 2026)
SNDC has developed and engaged powerful partnerships that are actively working on our mutual missions and visions.
Robust list of committed partners
HEADLINE INDICATORS (How we will measure our progress) List and number of partners
CRITICAL INITIATIVES (What projects we must complete over the next 5 years to realize this vision) • Identify the list of partners and begin build relationships • Identify what partners will provide • Determine what the ask is • Meeting Schedule to determine who we’re meeting with
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PURPOSE ELEMENT:
STRATEGIC PRIORITY:
KEEP OUR CULTURE AND HISTORY ALIVE
CELEBRATE SUMMERHILL
START SMALL (What we will see by December 2022)
THINK BIG (By 2026)
SNDC centers and hosts the continual celebration of Summerhill.
Hosted a festival that involves funder, total community
HEADLINE INDICATORS (How we will measure our progress)
CRITICAL INITIATIVES (What projects we must complete over the next 5 years to realize this vision) • Raise money • Expand planning team • Identify sponsors • Make history available to the total community • Explore the trust to use for reunion. • Share the Summerhill Story
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PURPOSE ELEMENT:
STRATEGIC PRIORITY:
KEEP OUR CULTURE AND HISTORY ALIVE
KEEP AND TELLOUR STORY
START SMALL (What we will see by December 2022)
THINK BIG (By 2026)
SNDC is the historian of our neighborhood and works to capture and share the story so neighbors in our community and beyond are aware of it.
HEADLINE INDICATORS (How we will measure our progress) Number of visitors (tra c)
CRITICAL INITIATIVES (What projects we must complete over the next 5 years to realize this vision) • Share the Summerhill Story(QR Code) • Develop self guided walking tour of the neighborhood
• Gather existing information from various sources • Turn the digital history and turn it into a book • Develop mural for history of Summerhill • Get funding
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PURPOSE ELEMENT:
STRATEGIC PRIORITY:
KEEP OUR CULTURE AND HISTORY ALIVE
BUILD THE SUMMERHILL BRAND
START SMALL (What we will see by December 2022)
THINK BIG (By 2026)
SNDC has developed the brand strategy for Summerhill and is actively building it in service of our purpose and vision for our neighborhood
• We understand our current brand • We have a brand strategy and tag line
HEADLINE INDICATORS (How we will measure our progress)
CRITICAL INITIATIVES (What projects we must complete over the next 5 years to realize this vision) • Develop brand strategy and plan for total community brand • Develop brand building activities • Develop our develop brand and brans aspirations
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RECOMMENDED TIMELINE
2022 2023 2024 2025 2026
Celebrate Summerhill
Center Our Community
Keeper of our Story
Aff ordable Housing Advocacy
Powerful Partnerships
Build the Summerhill Brand
Good Neighbors In the Know
Policy Push
Wellness Space
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