PURPOSE ELEMENT:
STRATEGIC PRIORITY:
KEEP OUR CULTURE AND HISTORY ALIVE
BUILD THE SUMMERHILL BRAND
START SMALL (What we will see by December 2022)
THINK BIG (By 2026)
SNDC has developed the brand strategy for Summerhill and is actively building it in service of our purpose and vision for our neighborhood
• We understand our current brand • We have a brand strategy and tag line
HEADLINE INDICATORS (How we will measure our progress)
CRITICAL INITIATIVES (What projects we must complete over the next 5 years to realize this vision) • Develop brand strategy and plan for total community brand • Develop brand building activities • Develop our develop brand and brans aspirations
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