Behavioural Science in Practice
26–28 November 2026
The Shard, London
£4,250
The programme
Understanding the science behind human decision-making
26 November Foundations of Behavioural Science Gain a foundational understanding of behavioural science and its significance in influencing decision- making processes. Outline your behavioural science group project, with a particular focus on setting clear and measurable behavioural objectives to guide your initiative.
28 November Testing and Integration
27 November Applying Behavioural Science Deepen your understanding of the practical application of behavioural science, particularly in overcoming barriers to behaviour change. Examine real-world challenges, analyse insights and develop actionable solutions, fostering collaboration and critical thinking within your teams.
This programme introduces you to the key principles and latest thinking in behavioural science and cognitive and social psychology. Exploring the hidden forces that shape human decision-making and drawing on insights from real-world challenges and case studies in both government and commercial sectors, you’ll build the skills to create and launch behaviourally-informed interventions, transform employee engagement and effectively influence behaviour.
Focus on the principles of testing and evaluating the effectiveness of your proposed solutions, presenting your findings to your cohort, WBS faculty and CogCo. Explore how AI is being integrated into behavioural science, enhancing the ability to gather insights and implement interventions.
Scientifically measuring, testing, and analysing human decisions and behaviours should be the number one priority for any successful organisation. This is why behavioural science is one of the most crucial
View the full brochure
W wbs.ac.uk/go/ KAFD_BSIP
Benefits for you:
Benefits for your business:
Book your place on this programme
W wbs.ac.uk/go/ KAFDbook
Understand behavioural science theory and key principles that can be applied in practice.
Ensure effective design and evaluation of nudge interventions.
Critically analyse data and information on workplace behaviour.
Build the skills to design a behavioural science intervention that can tackle a live problem.
subjects in the modern world Redzo Mujcic Course Director
Implement optimal policies to change and improve behaviour.
Network with industry leaders, global experts, and like-minded professionals.
10
wbs.ac.uk/courses/executive-education
11
Executive Education
Made with FlippingBook Learn more on our blog