high-quality service that complements their core offerings.
right personnel to help you run that new division?” DRAWBACKS OF DIVERSIFICATION Jack of All Trades, Master of None As Tresselt warned, “If you try to do everything, you’re not gonna be really good at anything.” Diversified businesses may struggle to establish themselves as experts. With- out a clear focus, some clients might perceive your company as lacking in- depth knowledge. For Tresselt, this concern was a key factor in deciding whether to offer lawn care services. “I don’t have any background in lawn care, but one of my sales representa- tives did, and he had an extensive back- ground,” he explained. Ultimately, Tresselt decided to add lawn care to his company’s special- ties, so long as they could provide a
FINDING THE RIGHT BALANCE The choice between specialization and diversification is pivotal for any tree care business. Deciding which route to take, however, doesn’t have to be an all-or-nothing choice. Many successful tree care businesses adopt a hybrid ap- proach, offering a broad range of ser- vices while excelling in a few key areas. For example, a company might provide general tree care while establishing a reputation as the local expert in haz- ardous tree removals. This approach allows flexibility while leveraging the benefits of specialization. In the end, the best path depends on your market, goals, and resources. Take time to analyze your local demand, competition, and business strengths before deciding. Whether you choose to specialize, diversify, or strike a balance, success lies in executing your strategy with excellence and adaptability.
Higher Operational Costs Maintaining a wide range of services often requires investing in additional equipment, training, and certifications. This can strain resources, particularly for smaller businesses. Tresselt shared that aspects of large storm cleanup services can sometimes get companies into trouble. “When we have storms like the big hurricanes this past year, and if you’re in that area of effectiveness, people go out there and they buy a truck and a chipper and this and that, and they add extra people,” he explained. “Now all of the sudden, the hurricane’s all cleaned up and everything’s fine a year later or less. And now you’re sitting there with all this equipment. What are you gonna do with it?”
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