WHERE TO LIST YOUR HOME
The best place to market your home is on the MLS! MLS listings populate onto real estate websites like Zillow, Redfin, and Realtor.com, increasing your home’s online presence. That’s important because 51% of buyers found the homes they purchased via the Internet. However, agents are the only ones who can list on the MLS. You can work with an agent and still maintain control. As a FSBO seller, you also have several free or low-cost options. ForSaleByOwner.com | This well-established and recognized for-sale-by-owner site caters specifically to people wanting to buy or sell FSBO homes. It’s free to advertise, but your home won’t show up on the MLS or syndicate to other real estate websites. That means your listing will only be viewable to buyers who go to ForSaleByOwner.com. Social media | Post your home listing to Facebook, Twitter, Instagram, and Nextdoor. Sharing is free, and you can reach a lot of people where they’re already spending time. For-sale-by-owner yard sign | You can buy a FSBO sign from most hardware stores or online for $20–50. Choose one that allows you to add your phone number so interested buyers can contact you for property information and showings. Craigslist | Posting your home on Craigslist is free and simple. Just go to the Illinois page, find your city, and create a “real estate — by owner” listing.
SHOW YOUR HOME
Organization is key when showing your home to potential buyers. You’ll need a good scheduling system and a spreadsheet to save buyers’ and agents’ contact information. You’ll want to be flexible and try to show your house at buyers’ convenience. Keep the home clean and decluttered at all times. The last thing you want is to scramble with a vacuum after a buyer calls for a last-minute showing.
ASK KEN THE RELATOR: “Cleanliness is a priority, “Price will be affected with a house that’s cluttered.”
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