Textbooks in English
Textbooks in English
STARTING OUT WITH PYTHON
COMPUTER SECURITY: PRINCIPLES AND PRACTICE William Stallings & Lawrie Brown
MARKETING MANAGEMENT, EUROPEAN EDITION
ORGANIZATIONAL BEHAVIOR: DEVELOPING SKILLS FOR MANAGERS
Tony Gaddis
P.Kotler, K.Lane Keller, M.Brady, M.Goodman & T.Hansen
Eric Lamm & Jennifer Tosti-Kharas
6 th Global Edition - July 2024
5 th Global Edition - February 2024
9 th Edition - June 2024
1 st Global Edition - December 2024
A clear and student-friendly introduction to the fundamentals of Python.
This 5 th edition is an updated survey of the fast-moving world of computer and network security, with new coverage of important topics.
The most significant textbook in Marketing Management with a European focus.
OB seen through a wide variety of organisa - tions and geographies, supported by videos, interactives and embedded practice.
TABLE OF CONTENTS
TABLE OF CONTENTS
TABLE OF CONTENTS
TABLE OF CONTENTS
eTextbook 35,99 £ 978-1-2924-6800-6
Paperbook 61,99 £ 978-1-2927-3603-7
Revel 44,99 £ 978-1-2924-6799-3
eTextbook 35,99 £ 978-1-2927-2901-5
Paperbook 74,99 £ 978-1-2924-7329-1
eTextbook 35,99 £ 978-1-2927-3669-3
Paperbook 69,99 £ 978-1-2927-2703-5
Revel 44.99 £ 978-1-2924-6705-4
BUSINESS INTELLIGENCE, ANALYTICS, DATA SCIENCE, AND AI Ramesh Sharda, Dursun Delen & Efraim Turban
MARKETING STRATEGY AND COMPETITIVE POSITIONING
MANAGEMENT: AN INTRODUCTION
UNDERSTANDING CROSS-CULTURAL MANAGEMENT
G. Hooley, N. Piercy, B. Nicoulaud, J. Rudd & N. Lee
David Boddy
Marie-Joelle Browaeys & Roger Price
5 th Global Edition - June 2024
8 th Edition - March 2024
9 th Edition - May 2024
5 th Edition - July 2024
Prepares tomorrow's managers for roles in de - cision support systems, business intelligence and analytics, emphasizing methods, software and the role of AI.
Learn the methods to achieve competitive advantage and the fundamental changes affecting how marketing operates today.
A comprehensive text on the essential functions of management with up-to-date empirical evidence and revised case studies.
Explores the increasing diversity within the workforce and the global nature of business today from theory to practice.
TABLE OF CONTENTS
TABLE OF CONTENTS
TABLE OF CONTENTS
TABLE OF CONTENTS
eTextbook 35,99 £ 978-1-2927-2754-7
Paperbook 62,99 £ 978-1-2924-5929-5
eTextbook 35,99 £ 978-1-2927-3522-1
Paperbook 59,99 £ 978-1-2927-2501-7
eTextbook 35,99 £ 978-1-2927-3526-9
Paperbook 56,99 £ 978-1-2924-5974-5
Revel 44,99 £ 978-1-2924-5975-2
eTextbook 35,99 £ 978-1-2924-6721-4
Paperbook 58,99 £ 978-1-2927-3004-2
Les prix sont donnés à titre indicatif et sujets à modification. Catalogue complet en langue anglaise : online.flippingbook.com/view/5893930/ ou sur pearson.com/uk
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