Mailly Law - June 2020

June 2020

714-384-6531 | www.maillylaw.com

Navigating the New Business Landscape Effective Leadership in a Crisis

One thing I’ve learned from the outstanding CEOs I work with is that crisis moments are crucial to a business’ success. Great leaders seize the opportunities that arise in a crisis. While these CEOs head companies in different industries, they use several of the same techniques to ensure their company stands out among the rest in stressful situations. The first characteristic I see in these executives is that they exude confidence, not fear, when tensions are high. They use this confidence and their vision to find new opportunities to build up the company during troubling times, and they speak truthfully about how they’ll execute their plans to capitalize on these opportunities. In addition to new opportunities, executives also have to recognize the challenges they face and address them with their staff and stakeholders. Employees always have a sense when there are issues, but if you’re honest with them, then they will respond well because they want to help the company as well as keep their jobs. Stakeholders will react similarly since they want to protect their investment. We have seen political leaders and others deliver messages with a similar confidence and truth. Notably, I have been impressed with Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases. He is “real,” for lack of a better term, in press conferences and has the confidence to disagree with political leaders when needed. As CEOs manage their staff and stakeholders, they also look carefully at all business functions to ensure they are correctly maintained. This is crucial not only for a company’s quality control during a crisis but also for its success afterward. If leaders see a problem, they assume the responsibility to identify it and fix it before it escalates.

“Employees always have a sense when there are issues, but if you’re honest with them, then they will respond well because they want to help the company as well as keep their jobs. Stakeholders will react similarly since they want to protect their investment.”

Recession, so many of my clients moved forward with their vision for the future, confident that it would pass. The difficulties of the last few months may lead to some companies expanding as they consolidate or merge with smaller and midsize companies, and managers will be eager to retain key employees in the new market. If you find yourself needing to explore your options with a retention agreement because you are one of the key employees, then feel free to call the office anytime. Stay safe, everyone.

The communication style of the CEOs I work with is also reflected in their marketing. They understand that boldness instills confidence, but they have to handle this carefully. They want to ensure their messaging addresses the crisis and also reveals how they plan to rise above it. Every successful executive I speak with maintains hope even in the face of challenges. They know they will get through it, and they can see the light at the end of the tunnel before most of us. Knowing that gives them the confidence to act on bold marketing campaigns and lead their team through hard times. During the Great

-Guy Mailly

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