The digital Leadership in Action magazine will equip you and your team with the tools and skills necessary to succeed with your Melaleuca business.
MEET MELALEUCA’S NEW CEO: JERRY FELTON P. 14
LEADERSHIP JUNE 2022 IN ACTION | B U I L D I N G Y O U R B U S I N E S S |
CONVENTION 2022 P. 42
Melaleuca.com/LIA
ENHANCING THE LIVES OF THOSE WE TOUCH ®
FRANK VANDERSLOOT
EXECUTIVE CHAIRMAN
Jerry Felton Promoted to Melaleuca CEO
Melaleuca’s growth continues to astound me. Over the last 36 years, we have grown from a small operation of just seven employees and eight products to having over 450 products and over 4,000 employees. We have over 1.5 million customers and tens of thousands of families that depend on us for supplemental income. The sun truly never sets on Melaleuca’s operations! It has been my privilege to be at the helm of this great organization since its beginning. I have always considered that a great honor. My role has changed over the years as the company has grown. In the beginning, it was just me, six ladies in the office, and a guy in shipping. Over the years we have added 2 company presidents, 56 vice presidents, and 148 directors to lead and guide our operations in 19 different countries. We have dozens of extremely bright executives with extraordinary capabilities who lead this company. As we have grown, I have consistently delegated more responsibilities and authorities to these great men and women.
One our most talented executives is Jerry Felton. Thirteen years ago, we stole Jerry from UPS where he was their Vice President of Global Sales. For his first three years, Jerry was our Senior Vice President of Sales over the US (that’s the position that Darrin Johnson holds today). Under These are exciting times! We have a very bright future under Jerry’s leadership, and I invite you to join me in congratulating him on this new and very important assignment!” Jerry’s leadership in that position, Melaleuca grew at a very rapid rate. After experiencing the impact of his leadership skills, in August of 2012 I promoted Jerry to Senior Vice President of International Operations, and in 2017 he
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was promoted to President of Melaleuca International. During the last ten years, under Jerry Felton’s leadership Melaleuca’s international operations have tripled in size! Jerry’s credentials speak for themselves. He is an exceptionally talented leader and inspires his teams to implement Melaleuca’s principles throughout Melaleuca’s global operations. Jerry is an excellent example of passion, leadership, and innovative thinking. Most importantly, Jerry embodies our mission of enhancing lives. At Convention 2022, I announced that Jerry has been promoted to CEO of Melaleuca. The entire room erupted in applause at that announcement. And for good reason! Those who know Jerry, are keenly aware of the extreme talent that he will bring to this position. With Jerry, our future is in very good hands! Jerry’s energy and his ability to lead with integrity and passion is well known.
Executive Chairman. My new position will allow me to focus on crucial corporate issues, such as long-term corporate strategy, corporate messaging, marketing, national and international economic issues, new product development, etc. It will also allow me to get into the field to meet with Marketing Executives and leaders more often. I have missed being able to do that! These are exciting times! I am excited to work with Jerry in his new role, and I am very excited about our future as we enter this new era. We have a very bright future under Jerry’s leadership, and I invite you to join me in congratulating him on this new and very important assignment!
Sincerely,
As Jerry takes on the role of CEO, I want to make clear that I am not retiring. Jerry will report to me in my new position of
@FLVanderSloot
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2022 Fast Track Earners Hundreds of high-achieving businesses will enjoy an exclusive trip to the brand-new Hilton Resort in Tulum, Mexico, this September! Celebrated on stage at Convention 2022, these Marketing Executives qualified for this one-of-a-kind vacation by enrolling new personal Members and developing new personal Directors throughout the 90-day Fast Track period.
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We Love R3 Weight Loss! Melaleuca Marketing Executives were thrilled to learn even more about the R3 Weight Loss Program and receive instruction from Director of R3 Susan Torborg at a Convention 2022 workshop! Armed with their new learning, hundreds of these business builders left Convention with an increased ability to change lives—including their own—with Melaleuca products and the healthy nutrition principles found in R3.
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Learning Together in the Product Hall In the Convention 2022 Product Hall, thousands of Members and Marketing Executives received powerful product education, tried our reformulated Affinia ® and Alloy ® lines, shopped for Sei Bella ® products, and so much more! Here, attendees were captivated by a demonstration showing how Oligo ® mineral technology is formulated to work Just Like Nature ®.
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CONTENTS JUNE 2022
CONVENTION 2022
Looking Back on Convention 2022
Thousands joined us in Salt Lake City in May for three jam-packed days of business coaching, product education, celebration, and so much more. Check out some of the highlights!
Vice President of Global Marketing & Strategic Initiatives Hank Toone Learn about some of the many jaw-dropping Melaleuca products and how they fuel our 96% monthly reorder rate!
Advancing Leaders These Melaleuca businesses are advancing, and yours can too! Learn from these impressive, high-achieving leaders.
Get to Know Melaleuca’s New CEO Jerry Felton Building on a long history of passion, leadership, and innovative thinking, new CEO Jerry Felton will help lift Melaleuca to new heights!
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CANADIAN MARKETING EXECUTIVES: Product information and promotions in Leadership in Action are written in compliance with US requirements but may not be suitable for use in connection with marketing products in Canada. Therefore, please use only Canada-approved literature for marketing products and services in Canada.
VISIT MELALEUCA.COM FOR MORE INFORMATION
Coaching Your Team
WHAT DID WE LEARN?
STORIES
The All-New Melaleuca Overview 20
Leadership in Action is more than reading material—it’s an empowering development tool for you and your team! Use the guide below to help your team stay up to date on the best building practices and product and wellness innovations at Melaleuca.
Why First Responders Love Melaleuca 38
KEY MESSAGES Review these messages this month with your team.
After reading Frank’s message and the article on page 14 about about Melaleuca’s new CEO Jerry Felton, start a discussion with your team about the strength and passion of Melaleuca leadership and what that means for your businesses. Hank teaches the importance of Melaleuca products to the success of our business model. Use his message to spark a conversation with your team about the importance of Melaleuca products. BUSINESS COACHING AND MINDSET Put leadership into action with these business-building articles. The new Melaleuca: An Overview is here! Help your team learn about the changes in your next team meeting using the article on page 20. Help your team learn how to approach the first responders on their contact list with confidence using the advice on page 38. Plan to run your own team Fast Track using the advice from National Director 5 Jen Sebbas on page 60. PRODUCT AND WELLNESS EDUCATION Help your team build a product-focused business by sharing the latest innovations. Read the article on page 63 to help your team learn the details about our new men’s facial care products in the completely redesigned and reformulated Alloy ® line. For a limited time, it’s even easier to introduce EcoSense ® products to your potential customers with Tough & Tender ® Refill Packets . Share the article on page 66 with your team!
How to Always Be Involved with Fast Track 60
Welcome to the Evolution of Men’s Skin Care 63
Tough & Tender Refill Packets
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APRIL 2022 EXECUTIVE LEADERSHIP COUNCIL
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2
3
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MASTERS
David Rodriguez TEXAS
Sarah & Joshua Rankin FLORIDA
Brittney & Kellen McLaughlin CALIFORNIA
Yeison Ramirez PUERTO RICO
MELALEUCA LIFETIME EARNINGS: $390,716
MELALEUCA LIFETIME EARNINGS: $590,685
MELALEUCA LIFETIME EARNINGS: $825,017
MELALEUCA LIFETIME EARNINGS: $2,771,631
5
6
7
8
MASTERS
Art & Kimberly McCauley IDAHO
Erin & Aaron Clark MISSOURI
Kristin & Kristian Hoenicke TEXAS
Makenzie & Steven Schultz NORTH CAROLINA
MELALEUCA LIFETIME EARNINGS: $3,800,057
MELALEUCA LIFETIME EARNINGS: $6,801,206
MELALEUCA LIFETIME EARNINGS: $1,517,234
MELALEUCA LIFETIME EARNINGS: $1,261,475
All Executive Leadership Council (ELC) calculations are based on Member growth from US and Canadian customers only. These results are not typical. Please consult the Annual Income Statistics on page 58 for typical results.
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The Executive Leadership Council is composed of the top Presidential, Corporate, National, or Executive Director businesses with the highest contribution index and a current Monthly Retention Index (MRI) of 50% or more. The contribution index is the product of the net increase in an organization’s Members during the prior 60 days, multiplied by the number of each Presidential, Corporate, National, or Executive Director’s Personal Enrollee Advancement Factor (the same factor found within President’s Club criteria). Council membership is reviewed monthly. At least five positions are reserved for Masters.
Rachaell & Seville Ko KANSAS 9
Laura Muhl MINNESOTA 10
Jessie & Andrew Trudeau NEW YORK 11
Shawn & Jessie Williams TEXAS 12
MELALEUCA LIFETIME EARNINGS: $2,428,955
MELALEUCA LIFETIME EARNINGS: $408,043
MELALEUCA LIFETIME EARNINGS: $270,777
MELALEUCA LIFETIME EARNINGS: $324,660
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Jennifer & Steve Morgan CALIFORNIA 14 MASTERS
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MASTERS
MASTERS
Dennis & Delora O’Brien FLORIDA
Michael Ivery TEXAS
Sabrina & Doug Ellis TEXAS
MELALEUCA LIFETIME EARNINGS: $147,826
MELALEUCA LIFETIME EARNINGS: $2,866,004
MELALEUCA LIFETIME EARNINGS: $2,292,589
MELALEUCA LIFETIME EARNINGS: $1,294,607
Masters are those Executive, National, Corporate, and Presidential Directors who have been Senior Directors or above for five or more years.
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INTRODUCING
JERRY FELTON MELALEUCA’S CEO
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For the last 13 years, Jerry Felton has served as an excellent example of passion, leadership, and innovative thinking in Melaleuca International. For thousands of Melaleuca employees and Marketing Executives around the globe, Jerry Felton is a trusted leader, mentor, and friend. Here’s a closer look at our new CEO.
• Born in Casper, Wyoming; lived in multiple states growing up • Married to his wife, Sandra, for 34 years; they have five children • Learned Chinese serving a church mission in Taiwan • Graduated from Brigham Young University with a degree in business management and Chinese • Received his MBA from the University of Texas at Austin (still considers himself a Texan) • Spent 17 years climbing the ranks at UPS, one of the largest companies in the world • Started as a District Manager with UPS; then Regional Sales Manager; Director of Asia-Pacific Enterprises; Vice President of Supply Chain Solutions for Europe; the Middle East, Africa, and Asia; and finally Vice President of Global Sales • Has lived all over the world with his family, including Belgium, Hong Kong, and Atlanta • Joined Melaleuca in 2009 as Sr. Vice President of Sales (US and Canadian Marketing Executives still talk about Jerry’s insights, guidance, and coaching during this period) • Named Sr. Vice President of International in 2012 • Promoted to President of Melaleuca International in 2017 • Under Jerry’s leadership, Melaleuca International (18 individual markets) has tripled in size • Jerry is a phenomenal business leader with a long history of proven success and unmistakable results! • One of the very top executive management talents in the world
Jerry, his wife, Sandra, and their five children. Of all the photos Jerry has of his family, this vacation photo from 2008 is his favorite.
“Jerry is an exceptional leader and administrator! He knows Melaleuca inside and out, and I am confident that Jerry will lead Melaleuca to continued success and ultimately help us fulfill our mission of enhancing lives.”
• As CEO, Jerry will manage the millions of day-to-day moving parts it takes to run a multibillion-dollar global business • Nobody is better qualified for this role!
—Frank VanderSloot Melaleuca Executive Chairman
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The Secret to Our 96% Reorder Rate: Exceptional Products!
At Convention 2022, thousands of Melaleuca Members and Marketing Executives gathered to make new connections, hear product announcements, and receive valuable business and product
coaching. In his presentation, Hank Toone helped attendees understand the value behind Melaleuca products and how they power businesses just like yours.
VP of Global Marketing & Strategic Initiatives
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Think about this! Almost everyone who tries a Melaleuca product for the first time is completely unfamiliar with it. They’ve never heard of it before. With the exception of a warm recommendation of a friend or acquaintance, the product they’re trying is fundamentally unknown. They haven’t been exposed to any advertising. Any media coverage. Any influencer giving it a review on social media. No celebrity has endorsed it. Heck, they’ve never even seen it on a store shelf before. And yet, Melaleuca products enjoy some of the highest customer satisfaction of any consumer packaged goods. In
fact, the consistently chart-topping popularity and performance of Melaleuca products is what keeps 96% of our shoppers coming back to our store month after month after month! The vast majority of new Melaleuca Members are left asking, “How could one company have developed so many important, life-changing products? If they’re so good, why have I never heard of them before?” Well, the answer isn’t a paradox or a coincidence. Melaleuca is a different KIND of company. And from the beginning, Melaleuca Executive Chairman Frank VanderSloot had the vision to offer our products directly from
our manufacturing facilities to our shoppers. As for marketing, we rely solely on the power of word of mouth. But if you’re going to do that—if you’re going to rely on real people giving real recommendations to real friends they have relationships with—your products can’t just be good. They can’t even be great. They have to be EXCEPTIONAL! They have to be demonstrably different. Proven better. Backed by science. And they have to deliver jaw- dropping benefits that can’t be found anywhere else. Well, let me tell you—after 36 years of relentless innovation, Melaleuca has got the goods! Unlike any other company, our product lines feature jaw-dropping products, each with their own amazing backstory. And while there are literally dozens and dozens of these, let’s take a moment to focus on just a few of them.
CONTINUE
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Peak Performance Nutrition Pack Inspired by nature, proven by science! Proven in four clinical trials to improve 25 key health markers, the Peak Performance Nutrition Pack is the most powerful supplement pack in the world! Powered by Oligo to deliver minerals to the body Just Like Nature ®, these six core patented or proprietary supplements deliver unparalleled nutrition to add years to your life and life to your years!* Oligo® Technology Oligo is mineral-delivery technology formulated to work Just Like Nature ®! Oligo is so different and so much better than anything else on the market that it’s been granted two separate US patents! Only Oligo mineral-delivery technology mimics nature by naturally binding minerals to organic compounds so they can be better absorbed while also protecting nutrients and significantly reducing the generation of free radicals.* Sol-U-Guard Botanical® Disinfectant The first-ever EPA-registered plant-based disinfectant! It’s proven to kill 99.9% of disease-causing bacteria and viruses and
tests! What’s amazing is that MelaPower gets this done without any ingredients like chlorine bleach, formaldehyde, phthalates, or parabens! Plus, MelaPower significantly minimizes environmental damage by creating far less plastic waste than national brands. Safe & Mighty™ Toilet Bowl Cleaner Only Safe & Mighty gives you a sparkling clean bowl without flushing the environment down the toilet! Powerful, naturally derived cleaners, including citric acid—like that found in lemons—outperform national brand toilet cleaners every time. Safe & Mighty leaves your bowl sparkling clean with a fresh, lung-friendly fragrance no chemical-based formula can match! It’s so safe, even kids can clean the toilet! Diamond Brite® Diamond Brite was the first-ever dishwasher detergent with enzymes, a neutral pH, and absolutely no phosphates, bleach, or alkali. This natural formula gives you sparkling dishes without polluting your home or our rivers, streams, and oceans!
is safe to use on food surfaces. Poisonous, toxic chemicals like chlorine bleach and quaternary disinfectants—found in our competitors’ products—should never be used on surfaces that come into contact with your food! JUST READ THEIR LABELS! Renew® Intensive Skin Therapy The only dry skin lotion you’ll ever need! Renew Intensive Skin Therapy is clinically proven to moisturize skin better in 24 hours than market leader Eucerin® could in two weeks! Sustain® Sport Sustain Sport out-gators Gatorade®! While Gatorade offers two electrolytes, Sustain offers all four your body needs! With a fraction of the calories, carbs, and sugars of Gatorade and double the electrolytes, why would you ever reach for anything other than satisfying and delicious Sustain Sport ? MelaPower® MelaPower ’s proprietary triple-enzyme blend makes it the most powerful laundry detergent on the market! This highly concentrated 9x formula eradicates stains, clobbering the competition in comparative
* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
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Pain-A-Trate® Only Pain-A-Trate amplifies the proven benefits of three FDA-approved active ingredients with the penetrating power of T36-C5 ® Melaleuca Oil for deep, fast-acting, and long-lasting pain relief for muscles. Thanks to its unmatched ability to deeply penetrate muscle tissue, you can feel the superior benefits compared to national brands like Icy Hot®, Bengay®, Salonpas®, and BioFreeze® on your first use! The Gold Bar® The most lavish luxury glycerin bar ever made, The Gold Bar is one of Melaleuca’s most treasured products. It’s triple French milled to create a rich, heavy, dense, and highly concentrated bar—lasting up to 9x longer than traditional bar soaps! Once you experience The Gold Bar’ s rich, dense, creamy, moisturizing lather and lasting bloom of citrus fragrance, bathing will never be the same!
Sei Bella® Skin Care Sei Bella offers five clinically tested, high-performance skin care lines customized to meet YOUR unique needs, with ingredients you won’t find anywhere else! Each and every formula we develop is grounded in nature, proven by science, and tested for excellence. Every line consists of a full regimen of products that are designed to work together to dramatically improve the tone, texture, and appearance of your skin! Omega-3 Crème Delight® In the earliest stages of life, getting the right kind of omega-3 fatty acids is absolutely essential for proper brain development. Omega-3 Crème Delight provides the pure, coldwater omega-3s that developing brains need in a fruity, creamy, yogurt-like whip even the pickiest eaters can’t resist.
FiberWise® Unlike national brand fiber supplements, FiberWise is made with a proprietary blend of seven diverse sources of fiber, soothing herbs, antioxidants, probiotics, and the ideal ratio of soluble and insoluble fiber. Drinking FiberWise daily can help reduce the risk of heart disease, lower cholesterol, and promote regularity and a healthy digestive tract!* We’ve Got the Goods! These jaw-droppers are just a few of the 400+ products we produce. Every Melaleuca product is designed to outperform the competition and provide greater value than grocery store brands. They each have a story. They’re all worth sharing. And that’s why Melaleuca shoppers come back month after month! Who will you share them with next?
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Shorter. Simpler. More Compelling.
One of the most exciting announcements made at Convention 2022 was the revision of Melaleuca: An Overview . This update didn’t just add slides to include new product offerings; it represents a major overhaul—making presenting more intuitive and enrolling new Members easier! The best part? The all-new Overview makes introducing Melaleuca more duplicable than ever! Welcome to the all-new Melaleuca: An Overview
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How Do National Brands Operate?
Why Is It Important to Know about Melaleuca?
Plus, you pay for a long and expensive distribution system!
of the price you pay for grocery store brands adds NO VALUE. APPROXIMATELY 63 %
• Wellness has never mattered more
• A safe home, good health, and a strong immune system are more valuable than ever • The products you bring into your home and use every day play a huge role in your family’s wellness
FACTORY
SHIPPING
• Advertising • Middlemen • Marketing • Retail stores
WAREHOUSING
TRUCKING
YOU
YOU
RETAIL STORE
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Built on Proven Presentations The new structure of the Melaleuca Overview is based on the presentations of the top enrollers at Melaleuca. It combines the best practices of successful leaders and delivers them in a streamlined format that’s quicker to present and easy to duplicate.
Why Wellness The Overview begins by highlighting Melaleuca’s mission, how Melaleuca is a different kind of company, and why wellness is more important than ever.
Walk Down the Aisles of
A Legacy of Success
Our Online Store
• Established in 1985 • Privately owned • Annual worldwide sales of more than $2 billion • 100% debt-free • Headquartered in Idaho Falls (near Yellowstone National Park— surrounded by nature)
Vastly Superior Supplements
Home Cleaning and Laundry
Personal Care
Fitness, Nutrition, and Weight Loss
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Designed for Duplication The all-new Overview consists of 55 slides organized into four main sections. To present it, all you have to do is read the slides. There’s absolutely nothing to memorize! Because it’s so simple to share, you’ll find more new Members who are willing and excited to refer others to Melaleuca.
Peerless Products The next section is a streamlined approach to presenting Melaleuca’s jaw-dropping products and how they deliver higher quality and better value.
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No Burden on Your Budget, Simply Switch Stores! • Same dollars, better spent
What Is a
Product Point?
• Every product is assigned a certain number of Product Points • 35 Product Points equals $70–$80 per month
400 + PRODUCTS
• Higher quality • More effective • Better value • Safer for your home • Better for the environment
10 points
6 points
• Melaleuca offers 400+ products equaling 5,000+ Product Points
Save more.Waste less.
42 points
10 points
6 points
10 points
3 points
9x CONCENTRATED
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$18.99 MEMBER PRICE MelaPower ® 9x 96 loads
2 Bottles of 2x Ultra Tide® 96 loads combined
$25.94 * COMPETITOR PRICE
VS
Membership Made Easy The new Overview makes it simpler than ever to address Product Points, Backup Orders, Loyalty Shopping Dollars, and how risk-free monthly shopping delivers unequaled membership perks.
*Competitor product price from Walmart.com, April 21, 2022.
Compare and Save
Compare and Save
12x SUPER CONCENTRATED
12x SUPER CONCENTRATED
4 Bottles of Windex ® 96 fl. oz. combined $13.08 † COMPETITOR PRICE What Difference Could Additional Income Clear Power ® Makes 96 fl. oz. $5.99 MEMBER PRICE VS
Foaming Bleach
Tub & Tile ™ Makes 96 fl. oz. $5.99 MEMBER PRICE
3 Scrubbing Bubbles ® 96 fl. oz. combined
$11.91 ‡ COMPETITOR PRICE
VS
Make for Your Family?
†Competitor product price from Walmart.com, April 21, 2022.
‡Competitor product price from Walmart.com, April 21, 2022.
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Welcome to Melaleuca Let’s Get Started
Cover bills Reduce debt Provide for family activities Invest in your children this month will shop again next month. That creates life-changing repeat income! of customers who shop 96 %
Better prepare for retirement Work for yourself Travel Peace of mind
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Set up your shopping account.
Shop right away to get your first $20.
Schedule a follow-up or Strategy Session.
already paid to families like yours for referring others to Melaleuca. $ 6.7 Billion Peak Performance Pack Add Years to Your Life and Life to Your Years TM • Clinically proven to reduce free radicals and inflammation in healthy individuals* • Multiple human clinical studies have shown significant improvements in more than 25 key health markers in healthy individuals * • Powered by Oligo® mineral-delivery technology for optimal nutrient absorption*
within 48 hours
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Business-Building Basics The final slides present the income opportunity that comes from simply sharing Melaleuca with others. They highlight how you earn repeat income and what’s required—simply illustrating how different levels of engagement can translate into commissions and bonuses.
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Participants showed a:
• 15.2% reduction in LDL cholesterol • 5.1% reduction in systolic blood pressure* • 3.2% reduction in diastolic blood pressure*
PeakPerformanceStudies.com
* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
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Experience the Overview for yourself The all-new Overview takes the guesswork out of introducing Melaleuca to others. It’s more conversational and easier to present, and simply builds on your own Melaleuca story. See the all- new Overview for yourself at Melaleuca.com/Overview .
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NATIONAL DIRECTORS 2 NEW ADVANCEMENTS
Sabrina & Doug Ellis TEXAS Be a Part of Something Bigger
biggest takeaway because they come back energized and ready to work!” Convention 2022 has only cemented the lessons Sabrina teaches her team. “The way our team works is very face-to-face,” Sabrina explains. “We often host celebration dinners at our home. We help each other out all the time. And we celebrate each other’s successes. So Convention really felt like an extension of that.” The new product launch at Convention was another highlight. “I’m super excited about the updates made to the Peak Performance Pack ,” Sabrina says. “It’s going to offer our customers a better value—they don’t have to purchase the extra supplements separately, and the prices still remain the same! It benefits both their health and their pocketbook, so I think that’s amazing!” All of the excitement from Convention reminded Sabrina of the wisdom Executive Director 9 Stacy Bodnar once shared: “She told me that this is a business of a lifetime,” Sabrina recalls. “If you can let that set in, not just treat it like a business but realize that it actually is a business, then it is something that can be a part of you instead of just something you do. Don’t think about what you can accomplish in the next 60–90 days. Have long-term vision and think about what you can accomplish in 15–20 years. Anchor here, because this is a great place to call home.”
If there is one thing National Director 2 Sabrina Ellis was most impressed with at Convention 2022, it was the flood of feedback she received from her team. “I had planned to rest after Convention,” says Sabrina, “Instead, I have a Melaleuca Overview this afternoon, Strategy Sessions scheduled for today and tomorrow, and an in-home presentation tonight. The energy couldn't be higher.” A new builder on Sabrina’s team shared an observation that truly sets Melaleuca apart as a company. “At other conventions I’ve attended, the management team doesn’t really interact with the newcomers,” Sabrina relays. “At Melaleuca, the management doesn’t treat a Corporate Director any differently than they treat a Director 2. The way Melaleuca’s top management took the time to speak to the little guys just blew them away!” Another one of Sabrina’s team members couldn’t stop raving about how positive and friendly Melaleuca’s corporate staff and Marketing Executives are. “I took a team of 43 team members to Convention,” Sabrina explains, “and the fact that they were impressed by their friendliness and noticed it on their own is the
$1,129,770 $1,294,607
PERSONAL ENROLLEES' EARNINGS
LIFETIME EARNINGS
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These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
NATIONAL DIRECTORS NEW ADVANCEMENTS
Amber & Thomas Springer GEORGIA Melaleuca Is Built for People Like Me
mother. “I watched both virtual Melaleuca Conventions with Aaron,” Amber says. “I told him, ‘You have everything it takes to become a Senior Director or an Executive Director. I’ve known it since the moment I met you.’” Aaron wasn’t ready at first, but Amber had the wisdom to offer him advice and wait. “We can’t pick the timing for others,” she says. “We can’t lead them before they’re ready. Our job is to just love them and meet them where they’re at, and that time will come.” Eventually the demands of Aaron’s work schedule caused a seismic shift in his thinking. When the moment was right, he was ready for a change. Aaron is now a Senior Director who in turn is mentoring his own business builders. “I just love my team,” Amber says. “Our team is called The Hot Mess Success. We have a lot of busy moms, busy nurses, and busy families. We’re not perfect—it’s messy—but it works. “I love them! All of the friends I see advancing in my business are people who I genuinely love and care about. Everything about them matters to me!”
New National Director Amber Springer enrolled with Melaleuca just over three years ago and has been hard at work from the beginning. She started building a business right away and within a short time had enrolled eight customers. “Honestly, I was shocked at my first check,” she says. “It was $378.50, and it was more money than I had made at a previous company after being with them for two and a half years.” This advancement really showcases the importance of Amber’s approach to work. “Business has its ebbs and flows,” Amber says. “But I know that I have to be consistent. I did the same thing every single day for three years. I didn’t change much when I was up or even when I was down. But the work always produced results. The results came at different times, but they always came.” Amber also has a talent for identifying and mentoring strong business builders. Her teammate, Aaron Hendricks, is a perfect example. Amber saw that Aaron needed a solution to create time freedom because his long nursing work hours were taking a toll. His wife, Jennifer, had been making huge sacrifices as a wife and
$1,143,813 $1,403,539
LIFETIME EARNINGS
PERSONAL ENROLLEES’ EARNINGS
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These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
EXECUTIVE DIRECTORS 9 NEW ADVANCEMENTS
Joshua & Sarah Rankin FLORIDA Building for a Lifetime
seriously. They hold team Strategy Sessions to show new Members the possibilities with Melaleuca. Inspired by a practice taught by National Director 5 Jen Sebbas, Sarah and her team set a monthly goal for enrollments and keep count in a group chat as they get closer to their goal. “For 2022, the team set a goal to help 222 families every month,” Sarah says. “As a team, we meet on a video call every morning to work on approaches, customer service, following up, and other skills. Every day, team members report any enrollments and count backwards from their goal of 222 to zero. So far, they’ve met their goal every month this year! “As soon as someone is ready to build, we have that Strategy Session, and then we focus on 20 and 5,” she says. “The new business builder identifies 20 friends who would really love to shop here and 5 people they think could be a really great business partner. And we make those approaches right away. That’s a strategy I got from National Director 9 Steve Morgan.” As you can see, Sarah is a student of the business, always learning from those around her. Her ability to be coachable and learn from others’ success has allowed her to develop into a leader who is enhancing lives every step of the way. Sarah and Josh’s momentum is as strong as ever as they practice the Seven Critical Business-Building Activities every day. While National Director is just around the corner, they have their eyes set on advancing to Corporate Director status. And with their commitment to setting and achieving goals, they’ll reach their goals in no time! LH
As Sarah and Josh celebrate their triple advancement to Executive Directors 9, Sarah takes a moment to think about what their life might look like if they hadn’t found Melaleuca. “I’m almost afraid to go there!” Sarah says. “We were unhappy doing what we were doing, which was working with an MLM. It was a direction we didn’t want to go in. We would be burning the candle at both ends, on a hamster wheel.” When the Rankins look at the trajectory of their future with Melaleuca, they are optimistic. “Melaleuca has given us peace,” Sarah says. “We can build for a lifetime here.” Sarah and her team have laser focus and always strive toward their goals. Melaleuca’s latest corporate-sponsored Fast Track added fuel to their fire and enabled them to build momentum. “We got a lot of team momentum from Fast Track,” she explains. “Everyone is so excited for the trip to Tulum.” While there are always new skills to learn and polish, Sarah has found the most success in focusing on developing Directors. How do they do that? They take the onboarding of new Members
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26 JUNE 2022 | MELALEUCA.COM
These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
EXECUTIVE DIRECTOR 9 NEW ADVANCEMENTS
David Rodriguez TEXAS An Incredible Journey
heavyweight boxing champion is punching obstacles and limits right in the nose. “I have a successful podcasting business, but Melaleuca is definitely one of my main income streams now,” he says. “It’s been a huge blessing. I don’t have to worry about paying bills. My Melaleuca business gives me peace and the satisfaction that I can rest at night.” As he looks back, David is grateful for how his life has changed in recent years. “This is all God,” he says. “I know that might sound like a cliché, but it’s true. I was a heavy drinker after boxing, but I’ve been sober for two and a half years now. Once I quit drinking—once I gave that sacrifice to God—my life changed. I was broke then, but now my finances are back on track and life is way more positive.” Melaleuca has certainly added a measure of wellness to David’s life. And one of the things he loves the most about the company is that he can share that wellness with others. “I enjoy the camaraderie and seeing people get out of difficult situations,” he says. “I love to see my team earn awards, make money, and feed their families. It impresses me that I have the opportunity to change others’ lives. I want them to be happy, have peace in their hearts, and overcome struggles. That’s what this is all about.” SV
When David Rodriguez heard about Melaleuca, his first response was a categorical no . He thought it was another MLM company, and he didn’t want any part of it. However, he soon learned that Melaleuca is unlike anything else: a consumer direct company that manufactures 99% of their innovative, exceptional products in the US—products inspired by nature and proven by cutting- edge science. After a deeper look, he was impressed with the store and its mission, and he shared what he’d found with his sister, Executive Director 2 Tresha Rodriguez, and his girlfriend, Senior Director 6 Kristine Elezaj. Together, they’ve established a fast- growing organization that’s enhancing thousands of lives. “I owe much of my success to the support from Tresha and Kristine,” David says with gratitude. “They grabbed the bull by the horns and took it down. We made a huge network out of this, and now we have hundreds of people working with us. It’s been an incredible journey.” Since he enrolled a year ago, David has seen his business grow to more than 2,600 Members and 157 Directors. With his magnetic, laid-back approach and hard work, this retired
$390,716 157
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These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
EXECUTIVE DIRECTORS 5 NEW ADVANCEMENTS
Katie & Ryan Anderson MINNESOTA The Freedom to Be Present for Loved Ones
knocked the training out of the park. We really are being led by the best of the best in this company.” What resonated the most with Katie and her team was how focused Melaleuca is on helping the little guys succeed. The proudest moment for Katie at Convention 2022 was watching Senior Director 3 Seanna Smart and Senior Director Shannon Medina walk across the stage for the very first time. In addition to this advancement, Katie also learned that she qualified for the most prestigious award—President’s Club. This accomplishment was a dream come true for Katie, and it speaks volumes about her leadership. She is looking forward to joining the other elite leaders in Costa Rica this July. “It will be the perfect way to celebrate this latest advancement,” she says. “Ryan and I can’t wait to be there!” Katie also acknowledges the importance of hard work and consistency in building a Melaleuca business. “If you are reading this article and you’ve made the decision to build a Melaleuca business, just know that the grit and consistency behind the scenes is going to carry you through,” she advises. “So just go out there and find partners to lock arms with and stay accountable with. Enjoy the process. Enjoy the journey. It will come to fruition!”
Katie Anderson was a self-described “small-town Minnesota girl and local law enforcement officer for 10 years” before she discovered Melaleuca. “The journey has been incredible,” she says. “My goal when I enrolled was to share some of the financial responsibilities so that my husband didn't have to work two jobs. And with my Melaleuca business, I was able to help our family enjoy greater financial flexibility, one bill at a time." Katie got the incredible chance to celebrate her advancement at Convention 2022, and it gave her a chance to reflect on how much in her life has changed. “The last in-person Convention I attended was back in 2019 as a Director 7 with just 2 team members in tow,” she says. “This time, I was there as an Executive Director 5 with close to 40 team members attending alongside me. It was definitely two totally different worlds for me.” “As a Director 7, I learned a lot about conviction and belief, and that was the first time I saw how incredibly well run Melaleuca really is,” Katie recalls. “But this time around, I’m even more impressed with how powerful the presenters were. They really
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28 JUNE 2022 | MELALEUCA.COM
These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
EXECUTIVE DIRECTORS 5 NEW ADVANCEMENTS
Alma Araiza & Dr. Carlos Galvan TEXAS A Business Built on Solid Principles
together as a family and fulfill our dream of sharing God’s love by serving people from different nations.” Throughout the years, Alma and Carlos have grown as leaders as they’ve worked hard to build a strong team and help other people reach their goals. In the process, their Melaleuca business has pushed them to become better versions of themselves. “We embraced the process of developing our leadership skills, and that journey is reflected in our business,” Carlos explains. “We experienced fast initial growth, then several years without advancing—but real, deep, hidden growth was still taking place. We returned to the basics, to our ground rules, to the Mission Statement, and to our why .” Carlos and Alma are deeply grateful for the sense of wellness, security, and peace of mind that Melaleuca provides. They feel safe knowing they’re establishing a solid, lasting business that’s built on principles that have stood the test of time. “When we are clear about those values and truths, our business mission, and our personal why , it’s difficult to get discouraged or distracted for a long time,” Alma says. “There are so many like us who are ready to start their new lives now. We don’t want to miss them—we want to enhance their lives now.” “Melaleuca is part of us,” Carlos adds. “We can’t live without the products. We see that the company has had a positive impact on every aspect of our lives, starting with our health. And more than ever, we know that part of our mission is doing good and sharing this with other families.”
As they look back, Alma Araiza and Dr. Carlos Galvan are amazed at how much their lives have changed since they enrolled with Melaleuca. During the last 10 years, they’ve seen significant changes in their wellness and their quality of life. More than anything, they love the time and financial freedom Melaleuca has given them. “Melaleuca helped me to provide for my family in a different way,” Carlos says. “As a health care provider, I was caring for the sick, but ironically, I was unable to be with those I love the most when they needed me most. We had the income but not the time. So my wife and I agreed that we would be open to alternatives to achieve greater balance.” “We wanted an occupation that was flexible, something we could do part time—a sort of ‘remote-controlled’ business,” Alma adds, “a business that would give us flexibility and mobility because we’re both passionate about sharing our knowledge through church missions. Our Melaleuca income has allowed my husband to work fewer hours and has allowed us to spend quality time
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These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
EXECUTIVE DIRECTORS 4 NEW ADVANCEMENTS
Raquel & Dennis Jacinto ILLINOIS Melaleuca Gave Me a Second Life
And thanks to the Peak Performance Pack , Dennis has seen several important health markers improve. In 2017, Dennis stopped building his business, although he never stopped using the products. In March 2020, when the world came to a screeching halt, Dennis felt the full impact. “I was in the business of selling frozen foods, and it went down,” he says. “I did not qualify for any of the government stimulus money. I was at rock bottom.” Dennis’s mentors, Executive Directors 9 Eleonor and Luis Navarro, encouraged Dennis to start building a business again. By December 2020, Dennis was a Senior Director. He’s now an Executive Director 4. “My mentors are like angels,” Dennis says. “I am forever grateful to Luis and Eleonor.” Convention 2022 infused Dennis and his team with more excitement for sharing this great company with others. They are focusing on relationship-building skills and increasing their team’s monthly retention rate to 95%. They hope to bring many more team members to Convention next year. Looking back, Dennis sees that Melaleuca gave him so much more than a second chance when he was at rock bottom. “Melaleuca gave me a second life,” he says. “It allows me to provide for my family, improve my health, and help others. I love the life I am living now!” LH
The capacity for Melaleuca to change lives is not lost on Dennis and Raquel Jacinto. They’ve been empowered by Melaleuca in numerous ways, and they are eager to enhance the lives of others by sharing Melaleuca. Dennis and Raquel first enrolled in Melaleuca in 2014. When Dennis learned about Melaleuca, he saw that there was no risk involved. “The products were things that people already buy,” Dennis says. “Building a Melaleuca business is just about sharing your experience with these products. I thought to myself, ‘Why not try?’” “When I first tried the products, I loved them,” he says. Since Melaleuca is company built on product referrals, he was thrilled by the quality and effectiveness of all of Melaleuca’s superior products. Not only was he confident that he could refer other shoppers to Melaleuca, but he was also was excited to do so. “If the products work, the business works,” he says. Right away Raquel noticed that when she cleaned with EcoSense ® products, she didn’t experience headaches and breathing issues.
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30 JUNE 2022 | MELALEUCA.COM
These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
EXECUTIVE DIRECTORS 4 NEW ADVANCEMENTS
Matthew & Amanda Wilcox NORTH CAROLINA A Life Worth Celebrating!
a thankless career, so to have recognition at Melaleuca fulfills a real longing and need. That also speaks volumes about how Melaleuca values those who are referring others to its products.” That’s why Amanda is so grateful for all the celebration and recognition her team experienced at Convention 2022. “I’m really excited that I got to go to a Melaleuca event with my whole team!” she says. “I knew they would love it so much! Everything was just so amazing—the level of attention to detail was beyond anything that I had ever experienced before.” Amanda loves that Melaleuca events allow you to brush shoulders with the most successful leaders in the business and draw on their years of leadership experience. She’s grateful for all the new ideas she gets from everyone she meets. But most of all, she loves that at every Melaleuca event, you’re treated like family no matter the current status of your business. That kind of caring culture has helped Amanda grow her business and change her life. Because of Melaleuca, Amanda and Matthew found greater flexibility for raising their daughter, and they were able to move from New York to North Carolina and start Matthew’s new career flipping houses and working in real estate. “If you had told me three years ago that my life would look the way that it looks right now,” Amanda says, “I would have told you that you’re crazy. The friendships, the people I’ve helped, the health that has improved, and the income we’ve earned—it’s all part of the extremely blessed life we now get to live.”
Amanda and Matthew Wilcox are deeply passionate about wellness. For years, they both worked in health care—Amanda as a nurse and director of an assisted living facility and Matthew as a manager for a home health resources program for patients with traumatic brain injuries. So when Melaleuca came on their radar, they had to check it out! Amanda and her best friend, National Director Amber Springer, took a close look at Melaleuca together. They were hopeful that switching to Melaleuca products would improve their families’ health. And with a low-risk business opportunity that looked promising too, they knew they had to enroll. Since then, Amanda has helped so many others find more flexibility with Melaleuca, including a number of fellow nurses. “Nurses attract nurses,” Amanda says. “And the overwhelming thing I hear from my team is that they have never been so recognized for their efforts. They are blown away that Melaleuca celebrates enrolling even just two customers. Nursing can be
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These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
EXECUTIVE DIRECTORS 2 NEW ADVANCEMENTS
Michael & Breanne Sufrin CONNECTICUT A Realization That Led to Real Growth
“But our new Directors may not even have a single Marketing Executive in their organizations yet. We’re teaching them the foundational purposes of the daily activities they need to do. We’re diving into how to make effective approaches. Really, our focus is on helping them achieve 20/20 Club. “Making these changes has made a huge difference in our organization,” Breanne concludes. “It’s a major reason why we’ve seen a lot of new Directors developed in the past few months.” Indeed, since January, the Sufrins have helped multiple business builders advance through the Director ranks. They’re especially cheering on Breanne’s good friend and business partner, Senior Director 4 Kimberlee Simko, who has advanced steadily in the past months and is well on her way to Executive Director status! Recharged with the fresh energy and inspiration they took from Convention 2022, Breanne and Michael are firmly on the road to achieving their own big goals—develop more Senior Directors and advance to National Director status. Speaking of being on the road, the Sufrin family has been completely mobile for months now! They’ve been living in a class A motor home, towing a trailer that they’ve converted into an office. They’re working remotely, homeschooling their two children, and building their Melaleuca business wherever their travels take them. It’s a lifestyle and schedule they’ve all had to get used to. They’ve definitely stepped out of their comfort zone! But that has just taught Breanne and Michael more about leadership—and given them the perspective and humility to return to the basics with every family they introduce to Melaleuca. “We just met a couple yesterday,” Breanne says. “They’re really curious about what we are doing. We are going to talk with them again today—and we hope to help them enroll with Melaleuca.”
In January 2022, Breanne had an aha moment that has fundamentally changed how she coaches and mentors her team members. It came during a conversation with Coaching & Leader Development Director Greg Bean. “Greg and I started to analyze how my leadership is being passed down throughout our team,” Breanne says. “As we talked, I realized that our brand-new Directors were getting the same coaching as our Directors 3.” From the outside, that realization doesn’t seem earth shattering. But Breanne immediately saw how coaching her team this way was holding them all back. So she and Michael went to work to make the adjustment. “We started to use different types of coaching for our team members at different statuses,” Breanne says. “We have a group of Marketing Executives who have reached Director 3 status and above, and our coaching now focuses on helping them reach Senior Director. We’re teaching them how to find potential Marketing Executives among the customers they are enrolling. We’re teaching them how to develop leaders.
$23,050 1,273
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32 JUNE 2022 | MELALEUCA.COM
These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
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