Leadership in Action - English - 202001

MelaPower ® 9x Targets and lifts away stains and dirt with our triple enzyme formula.

BIG THINGS come in small packages!

For years, many have faithfully practiced the three Rs of reducing, reusing, and recycling plastic. But for many reasons, these are becoming more difficult to do. For example, there is less and less demand for recycled materials as contaminants increase. In fact, only 34% of Americans are now actively participating in reducing, reusing, and recycling. It’s time for manufacturers to step up and take this burden off of the consumer. Just as Melaleuca leads the way in product concentration, we are now taking on the responsibility of a fourth R – redesign. Product redesign is the only viable path to significantly reducing plastic. REDUCE REUSE RECYCLE REDESIGN

In redesigning our laundry products, we had multiple benefits in mind. A smaller bottle size means you save an additional 50% on virgin plastic – a necessity becoming more urgent every day. It also saves on fuel costs and reduces emissions. The bottle is lighter and easier to lift and use. The colours featured on each product make them easier to select off the laundry shelf, where they save space with their smaller size. The fact that the flowing lines and colours make the bottle pretty is just a bonus, but a very nice one! Every time you lift one of these light, little bottles from the shelf and use it to take ultimate care of your laundry, you can know you are helping the environment in big, meaningful ways. Every time you refer a customer to do the same, you’re amplifying the impact. Your choice of EcoSense ® makes an unmistakeable statement: you want to use less plastic, less fuel, and reduce emissions. We consider it both our privilege and our responsibility to partner with you to achieve these noble goals and make it easier for you in every way we can. Our groundbreaking 9x concentration and compact packaging redesign are our newest ways to support your efforts to preserve our beautiful world as you keep your clothes fresh and clean! Expect more dynamic innovations in the future. Because we’re just getting started!

MelaBrite 9x Keeps colours vivid and looking newer longer.

MelaSoft 9x Adds snuggly softness to your sheets, towels, and clothes.

10 JANUARY / FEBRUARY / MARCH | EU.MELALEUCA.COM

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