Announcing our newest triumph in product concentration .
This advancement kept us in our leadership position – well ahead of the competition. Even the so-called “green” companies were nowhere close. More importantly, it made a massive, measurably positive difference for the environment. Consider all the good you have accomplished since then by choosing our concentrated products! You – Melaleuca customers – have saved over 118 million kg of virgin plastic from glutting our landfills. You have saved over 170 million litres of fuel from being used in the transportation of products, and 6.35 billion kg of greenhouse emissions from being released into the atmosphere. But as you probably know, satisfaction with the status quo is simply not in Melaleuca’s DNA. While our 6x- concentrated formulas were still being celebrated as an environment-saving innovation, we were already thinking ahead. We discovered that if we were to advance from 6x- to 7x-concentrated laundry products, Melaleuca customers would save 17% more plastic than before. That’s millions and millions of kg of plastic and millions of gallons of saved fuel! It would have been significant to move from 6x to 7x concentration – a big accomplishment – yet we dared to bypass these limits and enter the challenging realm of possibility with one bold question: “What concentration would save an additional 50% in plastic?” Our scientists went to work finding out. The answer was 9x. Too difficult? Impossible, even? Not for Melaleuca! Our leadership in the wellness industry is inspired by our desire to reach the world with total wellness. Every advance along the way is attained by perseverance in reaching that goal. Something is only impossible until someone does it. So we do it. Our future is limitless, the present is clear: choosing Melaleuca is one choice that can change everything! Together, we will make a world of difference. In 2008, we did something no company had ever done before because they thought it was impossible. We created a 6x concentration for our laundry products.
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Introducing our new 9x-concentrated laundry family!
8 JANUARY / FEBRUARY / MARCH | EU.MELALEUCA.COM
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