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2025 MARKETING EXCELLENCE AWARD WINNERS Zweig Group’s Marketing Excellence Awards recognize outstanding, results-driven marketing in the AEC industry. Marketing Excellence Award entries were judged by a team of marketing professionals and evaluated based upon overall creativity, messaging, results achieved by the campaign, and level of design. For more information about the Marketing Excellence Awards or to see past winners of the award, click here.
BRAND IDENTITY 1. Gilbert Architects 2. EDG Architecture + Engineering 3. Above Group, Inc. DRONE VIDEO 1. Gilbert Architects 2. McKim & Creed, Inc. 3. Baxter & Woodman, Inc.
EVENT 1. Garmann Miller 2. HFA 3. J2 INTEGRATED MARKETING/BRAND AWARENESS 1. Garmann Miller 2. WSB 3. CPH Consulting, LLC
INTERNAL MARKETING
PUBLICATION 1. Calibre Engineering 2. Bolton & Menk, Inc. 3. Kleinschmidt Associates SOCIAL MEDIA 1. Wood Rodgers, Inc. 2. BHC 3. McAdams
VIDEO 1. Bowers + Kubota Consulting, Inc. 2. LandDesign 3. Colliers Engineering & Design
1. Garmann Miller 2. LJA Engineering, Inc. 3. ISG NEWSLETTER 1. ISG 2. Kleinschmidt Associates 3. Syska Hennessy Group
WEBSITE 1. P2S LP 2. Baxter &
Woodman, Inc.
3. ISG
“Gateway to Adventure” proposal marked a turning point for the firm. “That collaboration sparked more than a standout deliverable – it built trust, broke silos, and lit a fire across the firm. Teams saw each other’s strengths in action, and a new culture of creativity and camaraderie took root.” Kim Castillo, associate and director of marketing and business development at Bowers + Kubota, says that kind of collaboration has shaped some of their most meaningful work. “Marketing partners with leadership to elevate our brand and connect with clients through standout initiatives,” she says. A recent example: the B+K Women Engineers video, a project inspired by a construction manager’s vision and executed by the marketing team. “This impactful collaboration shared internally and externally with the Engineering Sector Partnership embodies our mission to inspire future generations in engineering.” These stories reflect a larger trend: when marketing is empowered to lead – and integrated into firm strategy – everyone wins. WHERE MARKETING IS HEADED. The 2025 Marketing Excellence Award winners offer more than inspiration – they offer a roadmap. Their success wasn’t built on flashy campaigns or trendy tactics, but on clear values, smart investment, and a commitment to collaboration. Great marketing tells a story rooted in authenticity and culture. These firms have invested in specialized talent and platforms to support long-term growth. They blend digital innovation with memorable in-person experiences to create meaningful connections. Marketing teams are no longer working in isolation – they’re collaborating closely with technical staff and leadership to tell unified, strategic stories. Above all, these award-winning efforts reflect a deeper understanding of evolving client needs, community expectations, and internal culture. When done well, marketing doesn’t just reflect what a firm is – it helps define what it becomes.
MARKETING THAT WORKS, from page 6
P2S has taken a similarly bold approach to innovation and user experience. “We’ve centered our efforts around creating accessible, thoughtfully made work – and continually redefining what this can look like,” says marketing strategist Sophia Lin. “P2S+ Studio gave us a platform for more dynamic material, from melding technical topics with a livestream format to enriching campaigns with interviews of our wide- ranging team.” Their redesigned website – highly intuitive and visually driven – was built with the same mindset: to meet the needs of a fast-moving audience and deliver engagement through clarity and creativity. EXPERIENCE MATTERS. While many AEC firms are doubling down on digital, others are reimagining the power of in-person experiences. “A standout tactic for us is creating an experience that delivers ROE – Return on Emotion,” says Doug Rentz, communication and marketing director at Garmann Miller. Their trade show presence includes custom branded socks, matching green Nike shoes, and a redesigned booth that invites interaction. “We’ve redefined how attendees engage with us. The branded team look delivers a fun, unified presence, while the booth’s energy builds lasting impressions that convert conversations into connections and connections into contracts.” It’s a reminder that while tactics may evolve, relationships still drive results – and emotion is a powerful differentiator. COLLABORATION AS A CATALYST. One of the most consistent themes among this year’s top winners is the importance of strong internal collaboration. “At Calibre, we’ve worked intentionally to build trust between our marketing and technical teams – creating a foundation where collaboration isn’t just possible, it’s powerful,” says Wendy Smith, strategic communications manager. Their
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THE ZWEIG LETTER JUNE 23, 2025, ISSUE 1591
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