Target Market for Future Residents and Tenants Residential, in the form of primarily rental multifamily, will likely be an early attractor for large-scale Lifestyle Villages. These new rooftops will increase activity on the streets and drive additional demand for retail goods and services. Based on market dynamics and local input solicited through the planning process, the residential target market is likely to include people on both ends of the age spectrum, from young adults, both singles and couples, to older lifestyle renters who are seeking to downsize from single-family homes. In most cases, existing residents and stakeholders communicated that accessibility to employment, retail services and dining, parks, trails, and entertainment will be important ingredients for success. Community amenities should include both on-site options, as well as community-serving options that are part of the larger activity node. The potential to access reliable transit options will be important for residents, workers, and visitors alike. Lake Arlington offers a unique opportunity to serve as a regional urban living destination only surpassed by Panther Island/ Downtown Fort Worth. Its central location, ease of access, and views along Lake Arlington are unmatched in the Metroplex and can serve as the drivers for a new and vibrant lakefront district, if positioned right with public and private investment. The potential NCTCOG Mansfield Line-type fixed rail transit station and connections to the regional parks and trail network incorporated into the design of the Cobb Park/Riverside TOD concept could elevate the development intensity of that Lifestyle Village. Distinct to the East Berry Corridor but akin to the Farmington Station and Riverfront Park case studies included later in this chapter, there is a unique opportunity to capitalize on regional transit investment, as well as a unique and distinct natural amenity. Capitalizing on one of these opportunities would be seen as a leg-up to competing regional projects, but taking advantage of both could provide unparalleled opportunity. Community serving retailers, including dining and entertainment tenants, were among some of the most discussed community desires throughout the process. Regional or specialty retailers are unlikely to gravitate to the East Berry corridor until the market is more matured, typically following new residential development. Similarly, office or employment-generating uses, will also be slower to gravitate to the East Berry corridor in the short-term. However, office space located in well-designed mixed-use projects like CityLine in Richardson, or near urban central business districts with regional transit access (Fort Worth T&P Station) have achieved success in attracting talent-seeking companies and young, educated workers. Tenants expect their employees to be more satisfied in places that offer diverse, connected land uses, including proximity to cafes, restaurants, retail shops, personal and business services, hospitality, and civic uses. These companies anticipate higher productivity, less turnover, and more innovation because of a well-designed, integrated development pattern. Hospitality tenants, seeking access to a broad range of customers, will also land later in the development cycle, driven by demand created from the catalyst areas themselves.
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