EastBerryStreet_REPORT_FINAL_06.11.2025_Print (1)

Market Opportunities Development Opportunities

The enhanced placemaking/infill development opportunity focuses on intensifying the existing Renaissance Square/Renaissance Heights retail center. The intensification focuses on underutilized parcels that exist today, as well as surface parking lots that have high levels of visibility to major transportation corridors. New development should be complimentary to the existing center, including smaller in-line suites that would be attractive to dining and entertainment expansions for the corridor. Similarly, urban living or multifamily development is viable along internal streets and corridors, and upper floors of commercial development. Renaissance Square has several development opportunity sites and some could be appropriate for higher-density multifamily development, particularly those areas that are further from the main transportation corridors. Community-focused recreation should also be incorporated as an amenity to residents, employees, customers, and visitors.

Long-Term Patience

Short-Term Patience

Multifamily Residential

Community Retail

Regional/Specialty Retail

Office/Employment

Hotel

Economic Strategies | 185

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