Sustainability tops clients’ agendas
Almost all European investors (89%) acknowledge sustainability is a challenging issue for society. This sentiment is elevated among all age groups but is more pronounced among older generations. These investors appreciate the critical role climate change, social issues and sustainability play in our world today. This understanding extends beyond the individual persons as more than eight in ten (81%) say their family and social network are increasingly involved in, and aware of, sustainability issues. More Millennials and Generation X investors agree with this, reflecting the notion that they may currently be more closely linked to their families and social networks. Further, over three-quarters (76%) say sustainability issues have an impact on them/their family life. A lower percentage of Generation Z investors agree with this.
Investors’ concern around sustainability is leading to almost three-quarters (74%) taking small actions in their daily routines to make a difference. Such activities could include saving water while brushing their teeth and waste separation. A higher proportion of the older generations do this (84% Baby Boomers; 74% Generation X). 72% are adapting their consumption behaviour by eating locally, recycling and buying fewer clothes etc. This is also more prevalent among the older cohorts under review. Further, more than half (53%) are adapting the way they travel by switching to electric vehicles, taking public transport and cycling to work etc. Here, Generation X leads (58%).
Clients’ perception of sustainability
89%
Sustainability is a challenging issue for society
My family and social network are increasingly involved in/aware of sustainability issues
81%
My investment decisions could make a difference in crea�ng a more sustainable society
77%
Sustainability issues have an impact on me/my family
76%
Challenges around sustainability can impact my investments
69%
Q1. Please state whether you agree or disagree with the following statements about sustainability.
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2021 Nordea ESG Survey
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