The new financial connection
Clients who agree that challenges around sustainability can impact their investments.
Sustainability issues are seen as a risk by clients as more than two-thirds (69%) see that challenges around sustainability can impact their investments.
69%
However, fewer than half of the sample population (46%) expresses the motivation to invest in financial products which take sustainability into consideration. Nevertheless, even though this is slightly lower than the other actions under review, the result still represents significant drive to invest in such strategies. More Millennials show this willingness (49%), while this is lowest among Generation Z (38%).
Q1. Please state whether you agree or disagree with the following statements about sustainability.
Crucially, investors say they understand the positive impact their investments can have: More than three-quarters (77%) believe their investment decisions could make a difference in creating a more sustainable society.
Clients who believe their investment decisions could make a difference in creating a more sustainable society.
77%
Q1. Please state whether you agree or disagree with the following statements about sustainability.
Millennials (80%) and Generation X (77%) are the two groups most likely to believe this. Investors in these cohorts are likely to be in the accumulation part of their wealth journey and therefore believe their investment has the potential to be more tangible.
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2021 Nordea ESG Survey
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