Clients who agree that challenges around sustainability can impact their investments.
Investors highlight the desire to create a positive social and environmental impact as the main driver for investing in ESG (54%).
A posi�ve social/ environmental impact
54%
41%
The diversification offered by such investments comes in second (41%). The results show the drive to achieve higher return is given less prevalence as it ranks third, along with risk management (both 26%). The need for enhanced returns is more pronounced among the middle two age groups – Millennials (30%) and Generation X (30%). Once again, this most likely reflects the accumulation phase of their investment lifecycle they currently find themselves in.
Diversify my investments
Risk management
26%
Higher returns
26%
21%
My adviser recommended
Q11. What do you consider as the top 3 drivers for investing in ESG? Select up to 3 answers.
Intentions are being translated into investments as the proportion of European respondents investing in ESG products increased from 38% in 2020 to 43% in 2021. ESG investment has increased most markedly among wealthier asset owners as more of those with €500k-€1m register a rise in ESG holdings (62% in 2021 vs. 51% in 2020).
The need for investor guidance and training in the realm of sustainability is clear.
Number of ESG investors increased by 5% in the last 12 months
27% 8%
9% 26%
I do not currently invest in ESG products but plan to invest in the future. I do not currently invest in ESG products but might invest in the future. I do not currently invest in ESG products and have no plans to invest in the future.
22%
27%
+5%
43%
38%
I currently invest in ESG products.
2020
2021
Q8. Have you, or would you, invest in ESG products? Select one answer only. Italy was not included last year.
13
2021 Nordea ESG Survey
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