The key role of financial advisors
Financial advisors will continue to play a crucial role in the European fund distribution landscape. With advisors seen as the primary source of financial knowledge, they need to feel comfortable talking about ESG with their clients. Investors consider their financial advisers to be their most important source of ESG information. Almost three-quarters of investors (73%) rank their financial adviser as important – ahead of all other options considered. This preference is high across all age groups, peaking among Generation X (75%).
In August 2022, financial advisors will be required ask their clients what their sustainability preferences are. With investors keen on investing more in ESG solutions, the role of financial advisors in providing clients with MiFID-eligible ESG solutions will become even more crucial.
Clients’ main sources of ESG information
73%
55%
53%
49%
45% 45%
38%
37%
30%
My financial adviser
Official government regula�on and guidelines
Other financial providers
Family/ close rela�ves
Internet/ social media
Friends
TV, radio, newspapers and magazines
Colleagues
Other
Q13. What do you consider the most important source of information with regards to ESG investing? Rate on a scale of 1-5 where 1 = Least important and 5 = Most important
18
2021 Nordea ESG Survey
Made with FlippingBook - Online catalogs