Five possible steps to improvement
Back to the initial question: are advisors ready to address new set of client needs and meet them with relevant advice? The short answer is yes. Yet the survey shows, with consistency across markets, that there is still room for improvement.
Below are the five steps advisers should take in order to strengthen their relationship with clients by giving them what they want:
Keep it simple: for advisors this is not only a matter of knowing the ESG topics, but also communicating them effectively. Simplicity is the key. Engagement stories and company case studies often provide simple illustrations of key concepts and allow the advisor to convey ESG knowledge in a way that is easy to understand.
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Visit our ESG Insight section to learn more about engagement cases.
Improve your ESG know-how: in order to keep it simple, you must know it by heart. A sound ESG knowledge is the foundation for offering high quality advice. ESG training and e-learning platforms can help you to create a solid base and build up your knowledge.
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Visit our dedicated ESG learning center to get trained today:
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Be tangible: ESG investors are mainly driven by the desire to generate a positive environmental/ social impact. Alongside financial performance, they need specific comparable and standardized metrics about their investment impacts. ESG reports and impact reports play a crucial role here.
Click here to check our reports.
Offer a broad range of ESG options: the growing concern for social issues goes hand-in-hand with an increase in investment solutions dedicated to the ‘S’ in ESG. Advisors should be on top of this new trend, ready to offer products that address social challenges like gender diversity, social empowerment and an inclusive green economy. Moreover, in order to step up the challenge advisors need MiFID-eligible ESG solutions to match clients’ needs (i.e. building blocks).
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Click here to check our ESG MiFID – eligible building blocks.
Click here to check our RI approaches . Value alignment: ethical and sustainable values lie at the heart of ESG solutions. These investments often exclude certain sectors or companies (e.g. related to coal or controversial weapons) while advocating environmental protection, human rights, inclusion and biodiversity, to name a few. Working with a partner with deep ESG capabilities is the key to meeting these needs.
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2021 Nordea ESG Survey
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