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BENTLEYSELLSNASHVILLE.COM
The Insider's Guide To
SELLING YOUR HOME
EVEN IN A CRAZY COMPETITIVE MARKET
Bentley McKay YOUR LOCAL REALTOR® Serving the Nashville and the Surrounding Area for the last 7 years
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Hey friend,
You're about to embark on an exciting journey - selling your home. While this process can sometimes feel daunting, I'm here to show you a smoother, more enjoyable approach. My mission is to make selling your home as stress-free and rewarding as possible BY THE TIME YOU FINISH THIS GUIDE, YOU'LL UNDERSTAND: How to navigate the home selling process like a seasoned pro, avoiding common pitfalls Strategies to potentially save thousands and earn top dollar for your home The step-by-step process to make your home selling journey smooth and enjoyable Why working with the right agent can be your biggest advantage in today's market
Nice To Meet You! SO YOU’RE READY TO LIST YOUR HOME?
I'm Bentley, and I'm committed to making your home-selling journey better.
When I first became a real estate agent, I realized how complex and stressful the process can be for many homeowners. That inspired me to want do things differently - to be the kind of agent who provides a smooth, rewarding, and even enjoyable experience for my clients.
My goal is simple: to help you sell your home for the maximum value in the shortest amount of time.
I'm here to look out for your best interests at every turn, making the process as smooth and stress-free for you as possible.
Ready to experience a different kind of home selling experience? Let's get started!
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Who You Partner With Matters INDUSTRY INSIGHT THAT PAYS OFF With 7 years in real estate, I've mastered the ability to navigate the market and get my clients top-dollar for their homes. This means: My pricing strategies and marketing expertise will maximize the value of your home You'll benefit from my keen eye for spotting hidden opportunities and trends early Expect transparent recommendations from me, empowering your decisions
300+ families served
7 years of expierence
52 homes sold last year
> 24 hour response time
CONNECTED AND IN-THE-KNOW In this business, who you know can be as important as what you know: You'll have access to my vetted network of top industry professionals My industry connections mean I can leverage off-market opportunities to get your home maximum exposure Need preparations, staging, or renovations help? I'll connect you with trusted contractors
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Common Challenges When Selling COMMON HOME SELLING HURDLES I’VE OBSERVED
How do you ensure a seamless, stress-free transaction? Closing Complications: Have you considered the time and effort required to manage all aspects of your home sale? Time Investment: Can you remain objective about potentially the largest investment of your life? Emotional Distance: How can you time the market to your advantage and avoid added stress? Uncertain Timelines What can you do to get the best possible results? Unpredictable Outcomes:
How can insider access to inspectors, lenders, and other professionals benefit your sale? Lacking Connections: What's the right strategy to price your home competitively? Pricing Challenges: What tactics can maximize visibility and generate genuine buyer interest? Marketing Roadblocks: How do you get the best deal without added stress and anxiety? Stressful Negotiations: What proactive steps can you take to address potential problems? Inspection Issues:
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
What Could These Challenges Mean for You? POTENTIAL IMPACTS ON YOUR HOME SELLING JOURNEY 1.Leave Thousands on the Table Improper pricing and negotiation could result in selling your home for far less than its true value. 2. Endless, Stressful Process Ineffective marketing and unresolved issues can drag out the sale, costing you time, money, and peace of mind. 3. Tarnished Reputation If your home sits on the market or issues go public, it could harm your reputation and complicate future sales. 4. Costly Mistakes From pricing errors to hidden transaction fees, even small missteps can add up quickly and eat into your profits. 5. Indefinite Limbo Without an effective plan, your home could sit on the market indefinitely, leaving you in an unsettled state. 6. Disappointed Expectations Failing to achieve your desired sale price or timeline can be a major letdown after investing so much time and energy
But there's good news: with the right approach, these challenges can be avoided. Let me show you how.
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
But There's Good News SELLING YOUR HOME, STRESS-FREE
I've developed a proven system for selling homes efficiently, effectively, and with minimal stress for my clients. It's designed to guide you through each step of the home selling journey with ease and confidence.
I've streamlined the home selling process into a straightforward, step-by-step plan. By handling the complexities on your behalf, I ensure you never feel overwhelmed or unsure of what's happening next.
My data-driven pricing strategies, marketing expertise, and keen market insights allow me to get you top dollar for your home - no leaving money on the table. I'll also use my industry connections to maximize exposure and attract the right buyers.
Throughout the transaction, I'll provide transparent, responsive communication and be your dedicated advocate. I'll handle the negotiations, paperwork, and any roadblocks that arise, so you can focus on your next chapter.
Selling a home can be an emotional experience, but I believe it should also be an exciting one. I incorporate interactive elements, celebrate milestones, and inject positivity to make the process fun and rewarding.
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Your Simple Guide to Selling Your Home
MY TRIED AND TRUE HOME SELLING METHOD
My 10-step approach makes home-selling efficient and stress-free, avoiding common challenges. Here's our game plan
Step 1: Initial Consultation
Step 2: Home Valuation
Step 3: Prepare for Showings
Step 5: Showings and Open Houses
Step 6: Review and Negotiate Offers
Step 4: Marketing Launch
Step 7: Due Diligence
Step 8: Seamless Closing
Step 9: After-Sale Support
Step 10: Celebrate Your Success
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
I Simplify the Sale. You Enjoy the Move.
BREAKING DOWN MY 10 STEP APPROACH
My goal is to help you sell your home for the maximum value in the shortest amount of time.
Step 1: Initial Consultation It’s comprehensive consultation to understand your unique goals, timeline, and needs for selling your home. I'll create a customized home selling strategy tailored to your specific situation. I will walk you through the Seller-Agent Agreement, explaining our relationship and how I'll be compensated. After this meeting, you'll have clarity on the home selling process and what to expect. Step 2: Home Valuation I’ll do a detailed assessment of your home's current market value based on data, location, and unique features. I'll provide a competitively priced recommendation to attract the right buyers and maximize your profits. We'll collaborate to determine the ideal list price that aligns with your goals. You'll feel confident that your home is priced to sell quickly at the highest possible value.
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Step 3: Prepare for Showings
Step 4: Viewing and Evaluation You’ll receive a comprehensive multi- channel marketing strategy for maximum visibility. I'll use my network and innovative strategies to attract buyers. You'll receive regular updates on listing activity and feedback. Your home will stand out in the market.
You’ll get professional photography and staging guidance. I'll coordinate top-notch photography to showcase your home. You'll receive personalized staging tips to impress buyers. Your home will be "show-ready" for maximum appeal.
Step 6: Review and Negotiate Offers
Step 5: Showings and Open Houses
You’ll get expert guidance on evaluating and negotiating offers. I'll advocate for you to secure the best possible terms. We'll strategize the optimal negotiation approach together. You'll feel confident in the final accepted offer.
You’ll get a streamlined, discreet showing process. I'll handle all showings and open houses professionally. You'll receive regular feedback and updates. Your daily life will face minimal disruption.
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Step 9: After-Sale Support I’ll continue to assist and provide resources after the transaction, helping with your next steps. I’ll remain available to answer questions, offer referrals, and ensure your satisfaction long after the sale. I’ll be your trusted partner for this sale and any future real estate needs. I’ll support you through this transition and beyond. Step 8: Seamless Closing You’ll have a stress-free closing experience with all the paperwork and details handled. I'll guide you through the closing process, ensuring timely document preparation and a successful transfer of ownership. You won't have to worry about any last-minute surprises or complications. I'll be there to celebrate with you when the keys are handed over. Step 7: Due Diligence You’ll receive proactive solutions to address any inspection issues or appraisal challenges, keeping the transaction on track. I'll coordinate with inspectors, appraisers, and your buyer's team to promptly resolve concerns. I'll handle any roadblocks to ensure a smooth closing. I'll keep you informed every step of the way, so you always know the status. Step 10: Celebrate Your Success You’ll experience the excitement and satisfaction of a job well done, with special celebratory touches to mark this huge accomplishment. I'll give you your closing gift, making your home sale an enjoyable, memorable experience. You can take pride in the successful outcome and feel confident about your next chapter. I'll make sure we celebrate this accomplishment in style.
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Understanding the NAR Settlement HOW IT EFFECTS YOU AS A SELLER
The key change: sellers are no longer required to offer compensation to buyer's agents as a condition of listing their home on the Multiple Listing Service (MLS).
HOW DOES THIS AFFECT YOU AS A SELLER?
HOW DOES THIS AFFECT BUYERS?
HOW DO BUYER'S AGENTS GET PAID NOW?
You now have more flexibility in deciding
Buyers may now be responsible for paying their agent's commission out of pocket if sellers don't offer compensation. Buyer's agents now must have signed agreements with their clients, clearly outlining their services and compensation.
Buyer's agents can still be paid through seller-offered compensation if the seller chooses to offer it. If no seller compensation is offered, buyers may need to pay their agent directly. Some buyers may negotiate for the seller to cover their agent's fee as part of the purchase offer.
whether and how much to offer as compensation to buyer's agents. You're no longer obligated to include a buyer's agent commission in your listing. You may need to consider new strategies for attracting buyers and their agents to your property if you opt to not offer compensation to a buyer’s agent.
Buyers might become more selective about using an
agent or may try to negotiate agent fees.
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Is it Really Necessary to Offer Commission? HERE ARE SOME FACTS TO CONSIDER The Pros of Offering Buyer’s Agent Commission Offering a buyer’s agent commission is a strategic move that can significantly impact the success of your home sale. It incentivizes buyer’s agents to prioritize your property, leading to increased showings and potentially faster offers. This approach can help your listing stand out in a crowded market, attract serious buyers, and ultimately lead to a quicker sale.
The Flip Side of Offering Buyer’s Agent Commission
It’s important to consider the additional costs involved. While a commission can enhance visibility and attract more buyers, it adds to your overall selling expenses. Evaluate how this investment aligns with your goals and market conditions to make an informed decision about whether to offer a commission.
“Bentley's approach to real estate is refreshingly thorough and client-focused. Her method consistently leads to better outcomes for sellers." - Jane Smith
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALTOR®
Buyer Agent Compensation
STRATEGIC APPROACHES IN THE LANDSCAPE
I'll respond to inquiries with a clear statement like, "Yes, we're offering X% to buyer's agents." This transparency can encourage more showings and potentially more offers. It sets clear expectations from the start, which some agents and buyers prefer. Upfront Compensation Offer With this approach, we're clear about our willingness to offer compensation when buyer's agents inquire..
When asked about compensation, I'll say, "We're considering all offers. Please submit your offer, and we'll respond with an acceptance or a counter." This allows us to adjust based on the strength of each offer we receive. It could give us more flexibility in negotiations and potentially better overall terms. Flexible Compensation Approach This strategy keeps compensation as part of our overall negotiation toolkit.
If asked, I'll state, "We're not offering compensation to buyer's agents." This puts the responsibility of agent payment on the buyer. It might reduce the number of showings but could potentially lead to a higher net sale price for you. No Compensation Offered This approach makes it clear that we're not offering compensation to buyer's agents.
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
“As a first-time seller, I was overwhelmed, but Bentley guided me through each step, making it easier than I imagined.” EMILY, FIRST-TIME HOME SELLER
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Proof in Action REAL SUCCESS RESULTS FOR REAL CLIENTS
Alex and Mary Garcia (Relocating for Work)) C hallenge: Needed to sell quickly due to job transfer, worried about timing. S olution: Launched an aggressive multi-channel marketing campaign Leveraged my extensive network of agents and investors for off-market interest Negotiated a rent-back agreement to provide flexibility with the buyers Result: Closed in 45 days at full asking price with ideal move-out date Mathew and Hilary Chen (First-Time Seller) C hallenge: Anxious about the selling process and unsure about pricing their home. S olution: Conducted a detailed comparative market analysis to determine optimal pricing Implemented a data-driven pricing strategy, slightly under market value to generate multiple offers Created a visually stunning listing with professional photography and 3D virtual tour
Result: Multiple offers received, sold for 8% over asking price
“Bentley's approach to real estate is refreshingly thorough and client-focused. Her method consistently leads to better outcomes for sellers." - Jane Smith
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Robert Taylor (Downsizing Retiree) C hallenge: Selling a beloved family home of 40 years, emotional process S olution: Took time to understand Robert's emotional attachment and concerns, providing patient support throughout Arranged for a professional organizer to assist with decluttering and packing Targeted marketing to emphasize the property's potential for young families Result: Sold to a young family who loved the home's history, closed above asking price Fred and Nancy Glenmore (Empty Nesters) C hallenge: Selling a large family home that needed updates in a buyer's market. S olution: Conducted a thorough market analysis to identify high- ROI renovations Coordinated with trusted contractors for cost-effective updates to kitchen and bathrooms Created a flexible showing schedule, including evenings and weekends, to accommodate potential buyers Result: Sold for $50,000 above asking price in just 10 days “As a first-time seller, I was nervous about the whole process. Bentley's patience and guidance were invaluable. She made me feel confident every step of the way.” - Marcus Stephenson "When we needed to relocate quickly, Bentley came through for us. Her aggressive marketing and negotiation skills got our house sold fast and at a great price" - Emma and David Chen
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
With the kids gone, we needed to sell our family home, and Bentley made the transition smooth and worry-free. FORREST & JILL , EMPTY NESTERS
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Ready to Start Your Home Selling Journey? HOW TO START TODAY: You've seen the process and read the success stories. Now, it's your turn to experience the difference of working with me. Here's how we can start:
Free Consultation: Let's have a no- obligation chat about your home- selling goals. We'll discuss your needs, answer any questions, and see if we're a good fit. 1.
Let’s Talk! Ways to Get in Touch
Call: 914.552.0000 cell Email: email@realestate.com Schedule Online: Click Here
Custom Home Selling Strategy: If you choose to move forward, I'll create a personalized plan tailored to your home's unique features, leveraging the best strategies to attract buyers
2.
Your Successful Sale Awaits: Together, we'll navigate the market, showcase your home, and secure the best deal. 3.
REACH OUT TODAY
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Frequently Asked Questions YOU MAY BE WONDERING ABOUT SOME THINGS
How do I determine the right price for my home? We'll conduct a thorough comparative market analysis, considering recent sales, current listings, and your home's unique features to determine the optimal price. What renovations or improvements should I make before selling? Focus on high-ROI improvements like minor kitchen and bathroom updates, fresh paint, and curb appeal enhancements. I'll provide tailored recommendations for your property. How long will it take to sell my house? The timeline varies based on market conditions, pricing, and your home's appeal. On average, homes in our area sell within [X] days, but I'll provide a more specific estimate for your property. What costs are involved in selling a home? Common costs include agent commissions, closing costs, potential repairs, and staging. We'll review a detailed breakdown together so you know what to expect. What are the tax implications of selling my home? If you've lived in your home for at least two of the past five years, you can exclude up to $250,000 ($500,000 for married couples) of the profit from capital gains tax. Consult a tax professional for advice on your specific situation.
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
How will you market my home? I use a comprehensive marketing strategy including professional photography, virtual tours, targeted online advertising, and leveraging my extensive network of buyers and agents. Should I be present during showings? It's best for sellers to be away during showings so potential buyers feel comfortable exploring and imagining themselves in the space. What if my home doesn't appraise for the sale price? We have several options, including renegotiating with the buyer, challenging the appraisal, or having the buyer make up the difference. I'll guide you through the best approach. How do I handle multiple offers? We'll review each offer carefully, considering not just price but also terms, buyer qualifications, and likelihood of closing. I'll help you negotiate to get the best overall deal. What repairs am I obligated to make after the home inspection? Legally, you're not obligated to make any repairs, but strategically addressing certain issues can keep the sale on track. We'll negotiate repairs based on the specific situation. How long does closing typically take? Closing usually takes 30-45 days, but can be faster or slower depending on the buyer's financing and other factors. What documents do I need to sell my house? Typically, you'll need your original purchase contract, mortgage documents, tax records, and any permits for home improvements. I'll provide a comprehensive checklist.
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Helpful Resources for Homesellers HELPFUL TOOLS AND INFORMATION SOURCES
Home Value Estimators Zillow's Zestimate Redfin's Estimate
Home Improvement ROI Guides: Remodeling Magazine's Cost vs. Value Report HomeAdvisor's True Cost Guide Real Estate Market Trends: National Association of Realtors Market Data Realtor.com Local Market Trends Home Sale Proceeds Calculators: Zillow's Sale Proceeds Calculator SmartAsset's Home Sale Proceeds Calculator Mortgage Payoff Calculators: Bankrate's Mortgage Payoff Calculator NerdWallet's Mortgage Payoff Calculator Capital Gains Tax Information: IRS Publication 523 (Selling Your Home) TurboTax's Guide to Capital Gains on Real Estate
Decluttering and Organization Tips: Marie Kondo's KonMari Method Good Housekeeping's Decluttering Tips
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
Selling a Home is More Than Just a Transaction YOU DESERVE NOTHING BUT THE BEST OF THE BEST As we wrap up this guide, Remember: Your home-selling journey is unique. With the right guidance, this process can be rewarding. The right buyer for your home is out there, waiting. MY COMMITMENT TO YOU: I'm not just here to help you sell a house; I'm here to help you confidently move into your next life chapter. From our first meeting to long after the sale is complete, you can count on me as your trusted real estate resource.
"Home is where love resides, memories are created, friends always belong, and laughter never ends."
I hope this guide has provided valuable insights and a clearer picture of the home-selling process. Remember, you don’t have to navigate this journey alone—I’m here to help turn your home-selling goals into reality.
Here's to your exciting new beginning!
EXCLUSIVE INSIDER HOME SELLER GUIDE
BENTELY MCKAY REALITY
This seller guide is your go-to resource for a smooth, successful home sale. Inside, you'll discover expert insights, proven strategies, and personalized approaches to make navigating the real estate market a breeze. Whether you’re selling for the first time or looking to upgrade, I’m here to ensure your home- selling process is as seamless and stress-free as possible. Your successful sale awaits, and I'm here to help you sell your home with ease. Reach out to start your personalized home-selling experience, or connect with me on social media for the latest tips and updates.
Scan the QR code to stay in the know about local happenings, hot new listings, fun things to do, and so much more. let’s connect
Bentley McKay YOUR LOCAL REALTOR® Serving the Nashville and the Surrounding Area for the last 7 years
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YOU DESERVE NOTHING BUT THE BEST OF THE BEST
This seller guide is your go-to resource for a smooth, successful home sale. Inside, you'll discover expert insights, proven strategies, and personalized approaches to make navigating the real estate market a breeze.
Bentley McKay REAL TOR®
914.552.0000 cell
ESTD. 2017 MODERN HOMES REAL ESTATE AUSTIN, TEXAS
914.552.0000 office
email@realestate.com
123 Main St. Austin, TX
THANK YOU ! This seller guide is your go-to resource for a smooth, successful home sale. Inside, you'll discover expert insights, proven strategies, and personalized approaches to make navigating the real estate market a breeze. Whether you’re selling for the first time or looking to upgrade, I’m here to ensure your home-selling process is as seamless and stress-free as possible. Your successful sale awaits, and I'm here to help you sell your home with ease. Reach out to start your personalized home-selling experience, or connect with me on social media for the latest tips and updates.
let’s connect
Bentley McKay YOUR LOCAL REALTOR® Serving the Nashville and the Surrounding Area for the last 7 years
Scan the QR code to stay in the know about local happenings, hot new listings, fun things to do, and so much more.
follow on
thank you! This seller guide is your go-to resource for a smooth, successful home sale. Inside, you'll discover expert insights, proven strategies, and personalized approaches to make navigating the real estate market a breeze. Whether you’re selling for the first time or looking to upgrade, I’m here to ensure your home- selling process is as seamless and stress-free as possible. Your successful sale awaits, and I'm here to help you sell your home with ease. Reach out to start your personalized home-selling experience, or connect with me on social media for the latest tips and updates.
Bentley McKay YOUR LOCAL REALTOR® Serving the Nashville and the Surrounding Area for the last 7 years
follow on
let’s connect
Bentley McKay YOUR LOCAL REALTOR® Serving the Nashville and the Surrounding Area for the last 7 years
Scan the QR code to stay in the know about local happenings, hot new listings, fun things to do, and so much more.
follow on
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