1261 Chelsea Cir PREPARED FOR BRYANT AMAN BAUGH & GABRIELLE MOORE
SECTION 1 ABOUT BRANDI LEWIS LUXURY GROUP
ABOUT COMPASS SECTION 2
SECTION 3 TECHNOLOGY & INTELLIGENCE
MA R K E T I NG SECTION 4
BRANDI LEWIS
Brandi Lewis is a graduate of the University of Georgia, where she was a member of the women’s basketball team which won two SEC Championships (96’, 97’) and twice adorned Final Four honors (95’, 96’). She is currently a Real Estate Consultant with Compass of Buckhead. She is a Lifetime Member of the Atlanta Board of Realtors® distinguished “Multi-Million Dollar Club” and has received the coveted “Phoenix Award” from the Atlanta Realtors® Association, honoring her 10th consecutive year as a top producer. She is ranked in the top 1% of Realtors® nationwide and as a Guild Member and Certified Luxury Home Marketing Specialist, she has maintained a standard of excellence in the world of luxury real estate. Brandi has created a unique niche by becoming the go-to Realtor® for NFL and NBA athletes distinguished professionals, and for Atlanta’s high-profile entertainers & reality TV stars, including the likes of Kandi Burruss, Offset & Cardi B, Gunna, Fetty Wap and a host of others. Brandi is a life member of the UGA Alumni Association and a member of Delta Sigma Theta Sorority, Incorporated.
WHAT I DO FOR YOU
As your agent, you can capitalize on my expertise and diligent luxury market research as well as my extensive network of referrals. I pride myself on providing unparalleled service, and I hope to earn your trust through my legacy of success among discerning buyers and sellers. By working to deliver top dollar for your home and navigating every step of the transaction, I want to make the process of selling your luxury property rewarding. I also recognize that selling a home successfully requires experience, time and resources.
EXPERIENCE
TIME
RESOURCES
From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science.
Selling a home involves hours of preparation, open houses, phone calls and paperwork that you shouldn't have to concern yourself with. I will expertly handle every detail for you.
Keeping your home in front of potential buyers requires marketing 24 hours a day, seven days a week. I will ensure your property receives the attention it deserves through the latest technology and a thoughtfully crafted marketing campaign.
CLIENT TESTIMONIALS
“Brandi and her team are, bar none, the best. I sold a previous home with Brandi, and she had me under contract in a week, so she was a nobrainer for this home. She was amazing, of course. She advocates for her clients and she makes sure you get what’s due you and more. I recommend her over and over again. You are missing an opportunity to win if you don’t use Brandi for your real estate needs.”
“Brandi Hunter-Lewis went above and beyond the call of duty in assisting my husband and I find a beautiful home during our cross-state relocation. She handled issues in our stead when we weren't able to. She answered all the questions we had about the home buying process in GA and what to expect given our specific market. I would highly recommend Brandi and her associates to handle your next home buying experience.”
“We had THE BEST experience with Brandi Hunter-Lewis. If you are looking for a Realtor that knows what she is doing and has your best interest at heart, Brandi Hunter-Lewis is that Realtor. We received over the asking price for our home. She answered any questions we had in a timely manner. She made us feel comfortable throughout the entire process. I would recommend her to anyone looking to buy or sell a home.”
TOSHA R.
GEORGE G.
JAY B.
CAREER HIGHLIGHTS
Representing a wide range of clients, Brandi Hunter-Lewis has garnered a distinguished track record of success.
19+ Years of Selling Real Estate In Atlanta
$31M+ Sales Volume 2022
$303M+ In Total Transaction Volume Over Career 515+ Families Have Trusted Brandi To Help Buy or Sell Their home
SIGNIFICANT SALES BY THE BRANDI LEWIS LUXURY GROUP
BUCKHEAD
BUCKHEAD
BUCKHEAD
1001 W Paces Ferry Rd Sales Price $9,000,000
795 Highcourt Rd Sales Price $5,500,000
1107 Moores Mill Rd Sale Price $4,100,000
7 Bedrooms | 14 Bathrooms
5 Bedrooms | 9 Bathrooms
5 Bedrooms | 7 Bathrooms
MARIETTA
MARIETTA
4237 Paper Mill Rd Sale Price $2,250,000
4241 Paper Mill Rd SE Sale Price $1,975,000
5 Bedrooms | 6 Bathrooms
6 Bedrooms | 8 Bathrooms
With the solutions-driven mindset of a startup and the sophistication of a luxury brand, Compass empowers agents to create the future of real estate.
COMPASS LEADERSHIP
Hailing from the worlds of technology business, marketing, and luxury, the accomplished leadership team upholds the highest of standards across every vertical of the company.
Robert Reffkin Founder & CEO Formerly of Goldman Sachs, The White House, McKinsey & Co. Ori Allon Founder & Executive Chairman Formerly of Twitter, Google Matt Spangler Chief Brand & Communications Officer Formerly of Tribeca Enterprises, Winston Wolf
Rob Lehman Chief Business Officer Formerly of McKinsey & Co.
COAST TO COAST
Founded in 2012, Compass pairs best-in-class agents with cutting-edge technology and unparalleled marketing, and has become the country’s largest independent brokerage in six years. This innovative approach has secured $1.5 billion in capital from some of the world’s most prominent investors, including SoftBank, Fidelity, and Ken Chenault, CEO of American Express, allowing for the development of transformative tools and recruitment of top talent across every discipline to build a once-in-a-generation company.
$1.5B Total Capital Raised
Offices Nationwide 276
2,105 Total Employees
#3 Third Largest Brokerage in the US Independent Brokerage in the US #1
17,652 Agents
City Markets 100+
$88B+ Total Sales Volume in 2019 Nationwide
6.1M
1.7M
INTERNATIONAL REACH
International Syndication Portals Annual International Impressions on compass.com 301M
Annual Unique International compass.com Users 50+
Through leading technology and razor-sharp marketing, Compass listings are positioned for maximum exposure on the international marketplace.
Countries to Which Compass Syndicates Listings
A SELECTION OF COMPASS NOTABLE SALES
BUCKHEAD 1585 W Paces Ferry Road NW Sale Price $1,825,000
BROOKHAVEN 2799 Mabry Road NE Sale Price $2,600,000
ROSWELL 1015 Lancaster Square Sale Price $1,850,000
MIDTOWN 1301 Peachtree Street NE Sale Price $1,550,000
COMPASS CONCIERGE
Compass Concierge program is the latest in a suite of services designed to prepare homes for market by covering the cost of cosmetic improvements. From deep-cleaning to painting and staging, Concierge helps sell homes faster and for more money with customized enhancements to maximize their value, free of hidden fees and interest.
AFTER
compass.com/concierge
FEATURED SERVICES: Fresh Paint Strategic Staging Cosmetic Renovations Decluttering Landscaping Improvements
Custom Closets Moving Support Storage Support Roofing Repair Upgraded Electric Updated HVAC Structural Fencing Updated Plumbing
BEFORE
COMPASS COMING SOON
Compass Coming Soon affords prospective buyers a glimpse of your home before it officially comes on the market.
16% Average Decrease in Days on Market for Coming Soon Listings
$5.5B
Total Coming Soon Sales Volume
COMPASS CARES
As we work to help everyone find their place in the world, Compass Cares empowers agents and employees alike to support meaningful causes right where it counts most: at home. Compass Cares aims to contribute $10,000,000 in funds and skills-based volunteering to local organizations in 2019, with 100% of real estate transactions resulting in a donation to the community.
The smartest tools built by the brightest minds across
engineering, design and strategy, Compass is changing the sales process with the first modern real estate platform.
TECHNOLOGY & INTELLIGENCE
TECHNOLOGY MILESTONES
Built with best-in-class technology, Compass’ suite of tools helps price properties more accurately, identifies the best time to list, and connects agents to a global network of elite professionals.
SEPTEMBER 2018
SEPTEMBER 2018
DECEMBER 2018
Launch of Compass Coming Soon
Acquires 20-person engineering team of e-commerce app, Spring, to accelerate development of proprietary technology platforms
Announces a tech campus in Seattle for Product & Engineering team with plans to hire at least 100 additional staff dedicated to building proprietary technology and AI to aid Compass real estate agents
Product & Engineering Employees 425+ Product & Engineering Campuses 2
Compass Technology and Tools Products Launched 8
Average Monthly Page views on compass.com 1.9M
Continued next page
TECHNOLOGY & INTELLIGENCE
FEBRUARY 2019
AUGUST 2019
PRODUCTS
Acquires Contactually, an AI-based real estate CRM platform and its 28-person team
Launch of Similar Homes and Recommended for You, AI-powered search experience features on compass.com to increase exposure of all listings to more buyers across the Compass site
Compass Insights Delivers precise, real-time metrics that measure performance of property marketing efforts. Compass Network Tool Identifies agents most likely to represent potential buyers of a specific listing. Compass Collections Enables real-time collaboration between agents and clients in a visual workspace with precise reporting capabilities. Marketing Center A library of sophisticated designs that enable Compass agents to effortlessly customize beautiful print and social collateral. Compass CRM Empowers agents to nurture relationships, close more sales, and stay one step ahead with insights powered by artificial intelligence. Compass Markets The first mobile app that gives instant access to real-time residential real estate data such as transaction data and historic sales trends.
WEALTH MAPPING
Proprietary wealth-mapping technology provides a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
45K
29K
Total High-Net-Worth Dossiers
Total Dossiers on Individuals with $30M+ Net Worth
182+
Total Countries Represented
DEFINING A BUYER
EXAMPLE
The buyer exists in a pool of fewer than 5,000 ultra-high-net-worth individuals worldwide with a net worth of at least $200 million. Due to the price point and market conditions, the buyer will almost certainly be an end user.
Proprietary wealth-mapping technology provides a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
Additional Profile Details • Values status and elite recognition • Potential affinity for architecture/architecturally significant homes • High likelihood of international • If not international, most likely local to NYC • Emotional purchase as a legacy investment (versus a development opportunity) • Affinity for Italian culture and Italian Renaissance architecture
• Keep all parcels intact to utilize as one large family compound • Retain main residence and lot sell additional parcels to recoup investment • Low likelihood of development Buyer Objectives
A full-service agency, in house.
MARKETING & DESIGN
Hailing from the worlds of art, media, interiors, and advertising, the marketing and design teams at Compass expertly craft custom luxury property campaigns strategically deployed to targeted audiences.
SERVICES
Luxury Strategy Design
Art Direction Copywriting Property Branding Project Management Media Planning Digital Strategy Creative Production Public Relations Social Media Target & Market Analysis
ADVERTISING
A campaign of premium print and digital advertising opportunities to showcase properties in key publications ensures exposure to a targeted audience with meaningful impact.
COMPASS CURATED
Your Listing with Compass Curated Reaches a qualified audience into the millions
At Compass, we are uniquely positioned to serve luxury clients in key luxury markets around the country. Our agents can share information seamlessly from coast to coast. With Compass Curated, your listing is prominently positioned to both a national and international audience of qualified buyers.
Potential Reach 75M+
Network of National Agents 15,000 Proprietary High-net-worth Individuals 2,500
Top International Brokers 300
PHOTOGRAPHY
Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry’s most respected photographers to capture your home’s finest selling points.
Our Photographers’ work has appeared in such publications as—
SOCIAL MEDIA
Led by a dedicated, in-house social team, Compass engages qualified audiences every day across five dynamic platforms with editorial content that make luxury listings the star. 29M Annual Instagram Impressions 3.4M Views on Compass YouTube channel 80M Total Social Media Audience 308K Total Followers Across All Social Platforms
PUBLIC RELATIONS
Championed by an in-house communications team, Compass crafts compelling narratives for properties while proactively securing premium placements and media coverage in national and international media.
EVENTS
From exclusive cocktail previews for top brokers and clients, to innovative brand partnership experiences, a seasoned in-house team excels in bringing properties to life and activating their best attributes with sophisticated events that create extraordinary moments.
MARKETING ROADMAP
Each property’s customized marketing campaign starts with a common framework that’s proven to deliver.
PRELAUNCH
LAUNCH
ONGOING
Photography & Videography
Installation of Signage
Print and Digital Campaign
Initial Media Placements
Paid Social Media Campaign
Copywriting and Property Descriptions
Deploy Email Marketing Campaign
Ongoing Press Opportunities
Finalize Marketing Deliverables Schedule
Promotion on Internal Compass Agent Channels
Launch Print & Digital Ad Campaign
Print Collateral Production
Promotion on Compass-Owned Media Channels
Launch Social Media Campaign
Print and Digital Campaign Strategy
Broker’s Open
PR Strategy Development
Distribution of Collateral
Development of Buyer Profiles
Launch as a Compass Coming Soon
PRICING YOUR PROPERTY
Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.
The percentage of buyers who purchase their home at its fair market value 80%
9% The average percentage below market value that homes sell for after 24+ weeks on the market
7 DAYS The period of time during which your home receives peak attention once it’s been listed
THANK YOU
Brandi Lewis Brandi Lewis Luxury Group 404.840.0001 brandi.lewis@compass.com brandilewisluxury.com Compass Atlanta 3107 Peachtree Road NE Atlanta, Georgia 30305 212.913.9058 compass.com
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