DEFINING A BUYER
EXAMPLE
The buyer exists in a pool of fewer than 5,000 ultra-high-net-worth individuals worldwide with a net worth of at least $200 million. Due to the price point and market conditions, the buyer will almost certainly be an end user.
Proprietary wealth-mapping technology provides a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
Additional Profile Details • Values status and elite recognition • Potential affinity for architecture/architecturally significant homes • High likelihood of international • If not international, most likely local to NYC • Emotional purchase as a legacy investment (versus a development opportunity) • Affinity for Italian culture and Italian Renaissance architecture
• Keep all parcels intact to utilize as one large family compound • Retain main residence and lot sell additional parcels to recoup investment • Low likelihood of development Buyer Objectives
Made with FlippingBook Ebook Creator