MARKETING ROADMAP
Each property’s customized marketing campaign starts with a common framework that’s proven to deliver.
PRELAUNCH
LAUNCH
ONGOING
Photography & Videography
Installation of Signage
Print and Digital Campaign
Initial Media Placements
Paid Social Media Campaign
Copywriting and Property Descriptions
Deploy Email Marketing Campaign
Ongoing Press Opportunities
Finalize Marketing Deliverables Schedule
Promotion on Internal Compass Agent Channels
Launch Print & Digital Ad Campaign
Print Collateral Production
Promotion on Compass-Owned Media Channels
Launch Social Media Campaign
Print and Digital Campaign Strategy
Broker’s Open
PR Strategy Development
Distribution of Collateral
Development of Buyer Profiles
Launch as a Compass Coming Soon
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