What is Instagram
Instagram is the most popular social media platform for sharing photos, videos and reels. You can create an Instagram account as an individual or as an organisation (business profile) and use it to update those that follow or view your account on news, stories, activities, and events. Instagram is great for providing interested parties with visual updates on your organisation’s activities. Facebook functions
• Instagram Business – you can switch your account to a business account to unlock more features, access a resource hub, and a range of other tools. You can also pay to turn your content into ads to help you grow your reach and use Instagram Insights to understand what works best with your followers. • Instagram Fundraisers – Instagram offers eligible charitable organisations the opportunity to fundraise and collect donations via the platform.
• Posting – Instagram allows you to post photos, videos, and reels. Using relevant hashtags (i.e., #community, #sport etc.) in your captions is an effective tool to increase the reach of your content on Instagram. • Live videos – Instagram allows the user to start live videos and receive real-time comments and reactions. This is a great way for organisations to host Q&As, respond to real-time questions, or to stream activities, training, events and competitions. • Sharing – If you see a piece of content which you feel your community and followers would like, you can share it on your story (a 24hr post that appears alongside your name). This can be a form of collaboration which allows you to promote someone else’s content or share your own.
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