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How to get subscribers opening your emails!
Hi, I’m Kylie and I build brands!
I help your business get visible online, and simplify your digital marketing so you can grow your business. I work with you in workshops, 1:1’s, webinars, masterclasses, coaching & more!
Thank you! Thanks for taking the time to download my magic guide ~ 15 ways to make sure people open your emails! Email newsletters can help your business connect with customers, increase sales and conversions BUT you need to make sure they're enticing!
With all the ways you can market your brand and products online, many businesses forget the power of email as a marketing channel ...
Enjoy following these steps, and get more subscribers opening what you're sending them!
Kylie Mowbray-Allen www.hellomedia.team
15 ways to increase your newsletter open rate
Craft an exceptionally enticing subject line
Mix and match some of these ideas to see what works best for your brand:
Put the most important words first Use unique, eye-catching language and emoji Use top-performing keywords for your industry and use language that creates a sense of urgency and excitement! Personalise the subject line by using the recipient’s name Use a question in your subject line, turning it into a listicle, highlighting the most important word in the sentence, and/or including a deadline! Advice ranges from about 45 to no more than 100 characters, mostly to keep the subject line visible on mobile devices. Six to 10 words should do the trick!
3 email subject line stats: 35% of recipients open emails based on subject lines alone 69% report emails as spam based on subject lines 43% of recipients click the spam button based on the email "from" name or email address
Source: CoSchedule
www.hellomedia.team
15 ways to increase your newsletter open rate
Carefully craft the first line of the Email body preview
Everyone who receives your email will, in theory, see the subject line. Many recipients will also see the first few words of the body in preview, so if the subject line hooks them, the first line needs to reel them in. Put effort into crafting something rad! Write the first line of the body preview so that it adds to the subject line rather than repeats it. Keep it accurate (don't write clickbait) and get straight to the point! Deliver what you promise!
Subject line Body preview
www.hellomedia.team
15 ways to increase your newsletter open rate
Find your optimal send time - don't just guess!
MailChimp’s data tells us that Monday-Thursday have pretty much the same open rates, with a slight drop off on Friday and a larger drop off over the weekend. But of course, there's always variation! Emails about hobbies perform best over the weekend, as opposed to business and finance.
Source: Mailchimp
www.hellomedia.team
15 ways to increase your newsletter open rate
The optimal time of day peaks around 10 am with a gradual
decrease that occurs throughout the day.
When we break the high-level time of day curve into some content types, we see that 10 am time fracture. Content in the hobbies category in Mailchimp goes to subscribers whose optimal send time peak is earlier, around 8 am. Perhaps these readers check a lot of this content before they go to work.
Source: Mailchimp
www.hellomedia.team
15 ways to increase your newsletter open rate
Make it personal - Make sure I know you're writing to ME!
Personalising your email is super important! Add your recipients name to the email copy.
www.hellomedia.team
15 ways to increase your newsletter open rate
Avoid spam-like practices
You'll try anything to avoid going into the spam folder! So ... Avoid spam words like sale, rich, discount, deal or free! Don't overdo the links in your body, keep them clear and purposeful, and remember to link your images and social channels!
www.hellomedia.team
15 ways to increase your newsletter open rate
Format for mobile devices
Nothing will send your newsletter into the trash faster than an email that isn’t optimised for mobile. The majority of emails are now read on mobile, so if your email doesn’t look good on a mobile device then your recipient is going to find it too hard to read. They’ll remember your outdated tactics next week, too!
www.hellomedia.team
15 ways to increase your newsletter open rate
Create a recognisable sender name
A generic or anonymous sender name (think “noreply@yourbusiness.com”) is likely to scare off people entirely! Make sure they know who the email is from! Use your own name, combined with the company name, to present a face that is both professional, personal, and more human.
www.hellomedia.team
15 ways to increase your newsletter open rate
Connect in the body Connect in the body. Get to the point!
This is your opportunity to show how uniquely awesome your product or service is, what value you offer, and how you can solve their problem. Keep it short and sweet Link to a web page for more information Grab attention and build rapport. Remember the importance of that know, like and trust factor!
www.hellomedia.team
15 ways to increase your newsletter open rate
Be consistent ... but don't be annoying!
When people subscribe to your newsletter, they WANT to hear from you! They EXPECT to hear from you on a regular basis. Make sure you deliver the newsletter to your subscribers as promised. If they signed up for a weekly newsletter, send it once a week! If they signed up for a monthly newsletter, sending them an email three times per year isn’t delivering on your promise. Getting too many emails is at the top of the REPORTED SPAM list, so make sure you deliver what you've promised, and not turn the privilege of having their email address, into a daily sales pitch!
43%
www.hellomedia.team
15 ways to increase your newsletter open rate
Be consistent ... but don't be annoying!
Getting too many emails is at the top of the REPORTED SPAM list, so make sure you deliver what you've promised, and not turn the privilege of having their email address, into a daily sales pitch!
Top reasons your emails are reported as spam Percentage of consumers who have marked promotional emails from a brand as spam for the following reasons:
57%
Brand sent irrelevant or too many emails
53%
Subscriber was no longer interested in the brand
51%
Recipient didn't knowingly and willingly subscribe
50%
Subscriber couldn't easily unsubscribe
45%
45%
Subscriber had a bad experience with the brand
43%
Brands' emails didn't work well on smartphone
Source: Litmus
0%
20%
40%
60%
www.hellomedia.team
15 ways to increase your newsletter open rate
Discuss relevant content Add on-brand graphics to help your content shine!
Connect in the body Your newsletter isn’t a blog, BUT you can still use the same strategy! The average subscriber spends just 51 seconds reading a newsletter. F Subscribers read on average just 20% of the text on a page. Make yours stand out, and make it count! Resonate with your audience by including on-brand graphics.
www.hellomedia.team
15 ways to increase your newsletter open rate
Discuss relevant content
Add on-brand graphics to help your content shine!
Connect in the body Pictures and infographics make it easy for people to scan through your content. Have you used a video in your newsletter yet? Emails that include videos have 96.38% higher click-through rate and 5.6% higher open rates. Give video a go!
Video posts attract 3x more inbound links than text posts
90% of info transmitted is visual
40% of people respond better to visual info than text
Your brain processes visuals 60,000x faster than text
Source: DSIM
www.hellomedia.team
15 ways to increase your newsletter open rate
Discuss relevant content Tell a story
Connect in the body Come up with ways to keep your subscribed readers engaged. Share stories ... we all love a good story! Get creative.
www.hellomedia.team
15 ways to increase your newsletter open rate
Discuss relevant content Tell a story
Connect in the body You can tell your story or a story about your brand. Make it relevant. Make it interesting!
Storytelling boosts conversions by 30% when used to answer customer questions
62% of B2B marketers rated storytelling as an effective content marketing tactic in 2017
B2C marketers place greater importance on storytelling than B2B marketers.
Source: DSIM
www.hellomedia.team
15 ways to increase your newsletter open rate
Discuss relevant content
It’s important for you to stay on brand and on topic at all times. People unsubscribe from emails if they think the content is irrelevant.
www.hellomedia.team
15 ways to increase your newsletter open rate
Nail the closing
Connect in the body
It's not just the subject line that's important, it's the closing that's a vital part of the email, also! It’s where your subscriber will decide whether or not they want to act on your offer and buy your product or book. your service, or at least click through to find out more. Finish off with a well-crafted call to action (CTA). What do you want them to do next? Maybe it’s to check out a landing page, sign up for a course, download an e-book, or buy your must-have product that will change their life. Your CTA needs to be CLEAR!
www.hellomedia.team
15 ways to increase your newsletter open rate
Send yourself a copy before you send it to the world
Professional content is content that is free of typo's, grammatical errors, broken links, confusing messages, bungled graphics. Send it to yourself and check for readability, and mistakes. Grammarly can be your best friend here! OR send it to a friend or colleague to check. Pay attention to the subject line, preview body and links. Check it on your mobile AND on your desktop!
www.hellomedia.team
15 ways to increase your newsletter open rate
Test, test and test again!
Good email marketing platforms allow you to A/B test, or A/B/C/D test, or otherwise “split test” your emails so you can see what works and what doesn’t. Split test your subject lines Split test the time of day you send emails Your email platform should provide you with great reports and data so you can learn over time what works for your audience, and what doesn't!
www.hellomedia.team
Spending time on improving your newsletters will reap huge rewards!
Increasing your newsletter open rate is EVERYTHING, and when you work on the 15 points, and test, test and test some more, you'll not only be sending the best emails possible, but people will look forward to opening them!
www.hellomedia.team
Testimonials
Branding & Social Media Magician love this description of Kylie for sure she knows how to weave her magic.
~ Sandra B., Renate Jewellery
Absolutely recommend purchasing one of Hello Media’s courses to anyone who is thinking about starting an online business or already has a presence !! Kylie’s extensive knowledge of digital marketing, together with her personable approach, skills and advice will have you reaping the rewards!!
~ Caroline L, Knicked
I simply can’t say enough about how much Hello Media has helped me with my social media! I’ve done courses and meetups with them and regularly listen to their fortnightly webinar on digital marketing, and it constantly amazes me the depth of knowledge Kylie and her team have about the subject; and the tips and tricks they share to implement it! Furthermore, I’ve met a wonderful tribe of like-minded business people through both Hello Media and Kylie’s “Positive, Passionate Business Women,” who are an endless source of inspiration and encouragement. Thank you Kylie and Hello Media, I’d be floundering in the social media jungle without you!
~ Jacqui M., Jacque's Dolls Direct
www.hellomedia.team
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