15 ways to increase your newsletter open rate
Be consistent ... but don't be annoying!
When people subscribe to your newsletter, they WANT to hear from you! They EXPECT to hear from you on a regular basis. Make sure you deliver the newsletter to your subscribers as promised. If they signed up for a weekly newsletter, send it once a week! If they signed up for a monthly newsletter, sending them an email three times per year isn’t delivering on your promise. Getting too many emails is at the top of the REPORTED SPAM list, so make sure you deliver what you've promised, and not turn the privilege of having their email address, into a daily sales pitch!
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