15 ways to increase your newsletter open rate
Be consistent ... but don't be annoying!
Getting too many emails is at the top of the REPORTED SPAM list, so make sure you deliver what you've promised, and not turn the privilege of having their email address, into a daily sales pitch!
Top reasons your emails are reported as spam Percentage of consumers who have marked promotional emails from a brand as spam for the following reasons:
57%
Brand sent irrelevant or too many emails
53%
Subscriber was no longer interested in the brand
51%
Recipient didn't knowingly and willingly subscribe
50%
Subscriber couldn't easily unsubscribe
45%
45%
Subscriber had a bad experience with the brand
43%
Brands' emails didn't work well on smartphone
Source: Litmus
0%
20%
40%
60%
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