15 ways to increase your newsletter open rate
Discuss relevant content Tell a story
Connect in the body You can tell your story or a story about your brand. Make it relevant. Make it interesting!
Storytelling boosts conversions by 30% when used to answer customer questions
62% of B2B marketers rated storytelling as an effective content marketing tactic in 2017
B2C marketers place greater importance on storytelling than B2B marketers.
Source: DSIM
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