15 ways to increase your newsletter open rate
Nail the closing
Connect in the body
It's not just the subject line that's important, it's the closing that's a vital part of the email, also! It’s where your subscriber will decide whether or not they want to act on your offer and buy your product or book. your service, or at least click through to find out more. Finish off with a well-crafted call to action (CTA). What do you want them to do next? Maybe it’s to check out a landing page, sign up for a course, download an e-book, or buy your must-have product that will change their life. Your CTA needs to be CLEAR!
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