15 ways to increase your newsletter open rate
Craft an exceptionally enticing subject line
Mix and match some of these ideas to see what works best for your brand:
Put the most important words first Use unique, eye-catching language and emoji Use top-performing keywords for your industry and use language that creates a sense of urgency and excitement! Personalise the subject line by using the recipient’s name Use a question in your subject line, turning it into a listicle, highlighting the most important word in the sentence, and/or including a deadline! Advice ranges from about 45 to no more than 100 characters, mostly to keep the subject line visible on mobile devices. Six to 10 words should do the trick!
3 email subject line stats: 35% of recipients open emails based on subject lines alone 69% report emails as spam based on subject lines 43% of recipients click the spam button based on the email "from" name or email address
Source: CoSchedule
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