15 ways to increase your newsletter open rate
Carefully craft the first line of the Email body preview
Everyone who receives your email will, in theory, see the subject line. Many recipients will also see the first few words of the body in preview, so if the subject line hooks them, the first line needs to reel them in. Put effort into crafting something rad! Write the first line of the body preview so that it adds to the subject line rather than repeats it. Keep it accurate (don't write clickbait) and get straight to the point! Deliver what you promise!
Subject line Body preview
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