15 ways to increase your newsletter open rate
The optimal time of day peaks around 10 am with a gradual
decrease that occurs throughout the day.
When we break the high-level time of day curve into some content types, we see that 10 am time fracture. Content in the hobbies category in Mailchimp goes to subscribers whose optimal send time peak is earlier, around 8 am. Perhaps these readers check a lot of this content before they go to work.
Source: Mailchimp
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