2017 FEATURED PROGRAMS
This program will not only be used to recognize outstanding achievement at the Industry Awards Celebration, but for special programming during the Western Fairs Association Convention .
Division 28: Theme Program - Describe ways the theme was presented and carried out. How was the theme applied to marketing, entertainment, displays, special exhibits, decorations, etc. Judging Criteria: Appeal, execution, collaborative opportunities, was it successful and how. Use the Section 2 form for this Division. Division 29: Digital Marketing Campaign - This division is to include: Website, Digital Advertising, paid (nonorganic) advertising- can include standard leaderboard, big box, skyscraper or other retail ad banners, rich media, page takeovers or site skins, or boosted social media posts and ads. Judging Criteria: Effectiveness, creativity, results. Enter your Fairtime URL when prompted by ShoWorks during the entry process. A unique URL for your Fairtime site may be submitted. Sites will be viewed and judged online. Use the Section 1 form for this Division.
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