Speakeasy Marketing February 2018

GROW YOUR LAW FIRM IN 2018

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The Hidden Mentality DESTROYING LAW FIRMS

Imagine this for a moment. A potential is fighting for custody of his children. Yet, instead of seeking out the most powerful counsel he can afford, he starts by shopping around for the cheapest deal. Like a pair of shoes.

“Well, at least it was cheap.”

At least, that’s what one negative two-star reviewer had to say about my book on Amazon. The other 47 attorneys left positive reviews. Oddly enough, I expected this. And truth be told, I’m really surprised there weren’t more negative reviews like this. Because this mentality of searching for the cheapest option has oozed its way into every nook and cranny of our society. It’s become a cultural mindset, like some kind of zombie mantra for the cheapskate generation: “Cheeap is goood…Cheeeap izz gooood… Cheeeaap iiizzzzz gooooood.” Unfortunately, this mentality is also the reason experienced attorneys and established firms are struggling to stay afloat as the raging river of lowballing juniors floods the market. The juniors are willing to cut their fees to absolutely nothing, and the “Googlers” looking for a bargain can’t resist the absurd deals they offer. It’s maddening. And it’s destroying law firms who can’t (and shouldn’t) compete on price. Why?

I think we both know the tragic outcome of that unfortunate scenario.

And there’s a part of you that wants to slap him silly, right?

After all, there are some things in life you don’t try to save money on. Like shopping online for the least expensive heart surgeon. Who does that? When the problem is serious and you need the right solution, it’s one of those times where price shopping isn’t the best strategy. Investing in your firm to make sure it has the right positioning in your metro-practice to thrive and protect you from the cheapskates is also one of those times where looking for a bargain isn’t the best play. So, if you haven’t already, I urge you to read my “Secrets of Attorney Marketing Law School Dares Not Teach” book, because you’ll discover exactly how to avoid price shoppers once and for all. On that note...

Now, I want you to know it’s okay if what’s between these pages is not really your cup of tea. It’s also okay if you don’t fully approve of the strategies I teach. But please, don’t be like that negative reviewer and try to look for a good deal on something this important.

Here’s where you can get a copy:

speakeasy.marketing/Book

–Richard Jacobs

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