Speakeasy Marketing February 2018

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THE HIDDEN MENTALITY DESTROYING LAW FIRMS

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OUT OF OPTIONS FOR THE OFF-SEASON? WHY YOUR MISSION STATEMENT SHOULDN’T BE ABOUT YOU

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ARE ATTORNEYS ON THE BRINK OF EXTINCTION?

HOW TO ATTRACT CLIENTS YOU DON’T WANT

How to Attract Clients YOU DON’T WANT You know, it seems like every year there’s a new wave of threats to attorney livelihood. In 2016 and 2017, the biggest threat was the glut of junior attorneys flooding the market. In order to compete with the big players, they slashed their fees well below “market value” and sometimes even worked

ARE ATTORNEYS ON THE BRINK OF EXTINCTION?

when he disappeared one fall day with a string of IOUs following him.

Once upon a time, I had a friend who was unlucky in love. Let’s call her Lauren.

Well, as I’m sure you can guess, it wasn’t long before she was on to boyfriend No. 3. This swell guy was always checking in on her. Calling her at odd hours. Demanding she answer immediately whenever he called. Questioning her every move. In short, he was the worst kind of pest. Anyway, one evening we were out with a group of friends, and she was lamenting how she always seems to attract the wrong guys. Finally, after she paused for a short breath and a long sip of wine, I said, “Did you notice what all your boyfriends had in common — besides being assholes?”

When I first met Lauren, she had a real charmer of a boyfriend tagging along. One of those “eff the world...anarchy rules” kind of guys who really needed a bath. Let me tell you, the chip on this guy’s shoulder was a boulder. And he was always right. Well, I saw Lauren again a few months later, and I guess she had kicked loser No. 1 to the curb, because I was promptly introduced to lover boy No. 2. Only this time, he wasn’t an angry narcissist. He was a garden-variety

for free just to gain experience and establish a foothold in the marketplace.

And established firms felt the hit.

Unfortunately, this trend is only going to continue into 2018. However, a new threat is galloping into town that makes junior attorney shenanigans look like child’s play.

moocher who was always borrowing

What is this threat?

money, always letting someone else foot the bill, and always promising to pay it back soon. So, it was no surprise

“Did you notice what all your boyfriends had in common — besides being assholes?”

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