What is X?
X (formally Twitter) is an online social networking, microblogging, and news platform. It allows registered users to connect with each other and share posts of up to 280 characters, along with images and video clips. X global following enables its users to share their thoughts, news and have conversations with a mass, or restricted audience.
other people’s Posts and add further comments to them. These can be useful for organisations looking to form relationships with partners and the community. • Personal and business accounts – X offers accounts for both personal and organisational (business) use. Personal accounts are designed for individuals to express their own views and business accounts are designed for organisations to share their activities, values and goals and build their following. Business accounts have more features, a resource hub, enable you to schedule your Posts and give you the ability to track and drive performance. • Hashtags – Using relevant hashtags (i.e., #community, #sport etc.) in your captions is an effective
X functions • Posts – Users need to be succinct with their words and get their point across in a maximum of 280 characters including punctuation, spaces and emojis. Users can also post photos, images and videos. X generally requires videos to be less than 140 seconds long. • Followers – Registered users can follow accounts they’re interested in to keep up to date with their news and stories. If an account is protected, the account owner will be able to approve or deny requests to follow them. • Public or protected – Posts are publicly visible by default. However, account owners can choose to protect their Posts so they can only be seen by their followers. • Like, repost, quote Posts – Users that can see your Posts can choose to like them, repost them or quote post them. Reposting is a feature that allows the user to share other people’s Posts with their own followers. Quoted Posts allow users to share
way of helping people find you. • X Ads – You can build a tailored advertising campaigns by using X Ads. There’s lots of different formats to suit different goals, audiences and budgets.
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