Lookbook-game day digital

Game Day Trend Outlook

POWERED BY:

NORMAL CAMPAIGN TIMELINE

Kick-Off Nov 15

Launch Jan 9

Super Bowl Feb 3

EXPEDITED CAMPAIGN TIMELINE

Kick-Off Dec 7

Launch Jan 9

Super Bowl Feb 3

PLANNING AHEAD: Game Day Trend Outlook

Football season recently kicked off, but marketers like you are already start- ing to plan their playbooks for this year’s big game in February. The Super Bowl will be here before you know it, and we’re set-hut-hiking our way into the year’s hottest trends. Whether you’re prepping for a tailgate outside the arena or a simple game day party at home, we can help you score a win with everything from popular recipes to DIY entertaining tips that consumers will love. Follow this planning guide—complete with category data to drive content creation, examples of high-quality branded influencer content, and thought starters for your campaign planning.

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A

CATEGORY TREND DATA Ahalogy Muse

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Table of Contents

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INTRODUCTION

THE AHALOGY DIFFERENCE

TREND OVERVIEW

FOOD & DRINK

DIY & ENTERTAINING

BRANDABLES

ABOUT AHALOGY

WORK WITH US

Copyright (c) 2018 Quotient Technology Inc. All Rights Reserved. Quotient, the Quotient logo, Quotient Retailer iQ, and Ahalogy are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners. Confiden- tial and Proprietary Information of Quotient Technology Inc. Please Do Not Copy or Circulate. We do not make any guarantees regarding outcomes or that this product will meet your company’s unique needs.

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Game Day TREND OVERVIEW

DATA-DRIVEN INSPIRATION

TOP RELATED KEYWORDS:

Dip

Appetizer

Cheese

Wings

For many football fans, the road leading up to the big game is full of at-home watch parties, outdoor tail- gates, recipes, and entertaining ideas. That means that game day content is a major topic during the autumn months through the Super Bowl. Luckily, our data-driven trends can help you take your content off the bench and into the starting lineup. Explore the following pages to see our all-star picks for the top trending topics this fall.

Sliders

Party

Recipes

Tater Tot

Slow Cooker

Chicken

Buffalo Chicken

Football

SEASONALITY:

Beginning in late August, we see “Game Day” consistently trend with sports fans. However, as excitement for The Super Bowl begins to build, this topic rapidly increases in popularity, rising from late December and peaking on February 1.

AUG

NOV

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APR

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TREND-INSPIRED CONTENT IDEAS

Easy DIY Game Day Party Menu

Game Day Party Printables

Football Party Ideas

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All eyes may be on the screen while the ball is in play, but we know that Food and Drink content is the true star of Super Bowl season. While we all love traditional game day dishes like nachos, wings, and dip, we’re bringing out some new plays with a little help from Ahalogy Muse. Steal some of these trend predictions, and you’re sure to score a touchdown with your fans. Food & Drink GAME DAY TREND OUTLOOK

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Whoopie Pies FOOD & DRINK TREND: Classic “Whoopie Pies” can quickly resemble a football once molded into shape and laces are added on top. This dessert scored big last year with con- sumers, and we expect it to continue to trend well into the big game. Exper- iment with unusual flavor pairings (dark chocolate and cayenne pepper, anyone?) or individual bite-sized versions to add an additional data-driven boost to this trending treat.

We see “Whoopie Pie” initially begin to trend from mid August to late October. However, this topic sees a second surge in early February, right around The Super Bowl. AUG NOV FEB MAY AUG

We expect “Sweet Potatoes” to get some major play time this year, a healthier swap that appeals to kids and adults alike. Try experimenting with different ways to serve this versatile vegetable, like bite-sized poppers or loaded sweet potato skins, for an easy way to create an MVP appetizer. Since “Sweet Potatoes” can be paired with a variety of sweet and savory ingredients, don’t be afraid to experiment with top trending flavor pairings like beans, turkey, chili peppers, quinoa, avocado, or apple. Sweet Potato FOOD & DRINK TREND:

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Predictably, we see “Sweet Potato” rise in early September and peak on November 20. However, this topic spikes again from mid January into early February.

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Bombs FOOD & DRINK TREND:

These bite-sized appetizers are dynamite! The filling can be easily customized for a surefire win with your home team— from bacon cheeseburger to Buffalo chicken, we’re loving how influencers are bringing a tiny twist to classic tailgating tastes. “Bombs” are especially popular with followers of the keto diet. Look for low- carb, zero-sugar flavor pairings like cream cheese, bacon, sausage, and avocado to catch health-conscious consumers as they try to celebrate The Super Bowl while sticking to their new year’s resolutions.

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While “Bombs” trends fairly consistently throughout the year, this topic does experience a small spike before The Super Bowl on January 25.

The go-to beverages for the big game is beer. We predict simple cocktails— crafted using beer—will earn extra points in February. Try integrating top related keywords like Moscow Mule, Micheladas, and Hard Apple Cider for a surefire win. Bonus points if you set up a Make-Your-Own Beer Cocktail Bar for a self-serve drink option that turns every guest into an expert bartender. Beer Cocktail FOOD & DRINK TREND:

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We see “Beer Cocktail” spike at multiple points during football season, including on August 31, December 21, January 24, and February 6.

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Hosting a game day party for friends and family is a great way for consumers to show off their team pride. When it comes to DIY & Entertaining content, look for easy party tips that make tailgating a breeze. Your audience will love being able to include their team spirit in colorful decorations and creative party menus. Follow along below for the topics we’re predict- ing will attract high engagement this Super Bowl season. DIY & Entertaining GAME DAY TREND OUTLOOK

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Printable DIY & ENTERTAINING TREND: Keeping things easy is what this cele- bration is all about. “Printables” can add festive football flair to any party without the effort. We love pairing free printable decorations with a signature cocktail or appetizer recipe for a simple way to get consumers excited about the big game. Top uses for printables include game day watch party invitations, kid- friendly activity sheets, party decor, and chic food place cards for that all-important appetizer table.

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“Printable” is a popular topic all year long. However, we do see this trend spike from mid October to mid February with peaks on November 17, January 5, and February 6.

Since food is really MVP at big game get-togethers, “Snack Stations” dis- playing all of the appetizer options are “foul” proof. After all, why settle for a simple veggie tray when you could have an entire table of meats, cheeses, crackers, and dips? Presentation is key when it comes to this DIY & Entertaining trend. Focus on giving football fans easy tips for setting up their own snack stations, turning their Super Bowl watch parties into an instant win. Snack Station DIY & ENTERTAINING TREND:

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“Snack Station” begins trending as early as December 10. This topic peaks on February 1, on the day of The Super Bowl.

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Chalkboard DIY & ENTERTAINING TREND: Chalk and “Chalkboards” resemble old school playbooks, playing on the nostal- gia of the American football legacy. The sky is the limit when it comes to ways chalkboards can be used at your game day soirée. From custom menus to DIY serving trays, we encourage you to take this trend and run with it. Top inspired keywords include lettering tips, decor, wall art, kitchen, and calendar.

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NOV

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“Chalkboard” trends at two major points during football season. The first is in August with a peak on August 19 and the second runs from late October to late November, with a peak on November 26.

Build-Your-Own Bar DIY & ENTERTAINING TREND:

Instead of trying to tackle a meal that appeals to all teams, let players make their own plates by setting out everything for them to choose from. If you’re look- ing for some thought-starters, try turning to top related keywords like Walking Taco, Chili, and Nachos. Party-savvy hosts will be on the lookout for creative ways to decorate this DIY & Entertaining trend for their Super Bowl watch party. Be sure to throw in some exrta tips on how to arrange the food, label the ingredients, or incorporate the home team’s colors.

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Trending from early November to early February, “Build-Your-Own Bar” experiences a major spike in the middle of football season on January 8.

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We call our data-led approach to higher performing influencer campaigns Brandables. Working in data-driven trends from Ahalogy Muse, this content includes some of our most popular game day recipes, party tips, and entertaining tricks. Here are a few of our favorite game day-themed Brandables created by Ahalogy Partners—a network made up of 5,500 talented influ- encers, photographers, and top-notch content creators. Brandables Examples GAME DAY TREND OUTLOOK

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Between the guests and the messy (but delicious!) appetizers, Alice and Lois knew that her game day watch party would involve plenty of clean up. That’s why she partnered with Glad and Target to create these Game Day Party Tips and Tricks to help her readers score on Super Bowl Sunday. This Brandables example is full of everything that consumers like best: a bar cart appetizer station, no-fuss decorating ideas, and easy clean up thanks to Glad.

Game Day Party Tips & Tricks BRANDABLES EXAMPLE:

TREND-INSPIRED CONTENT

BAR CART

PARTY DECOR

In Collaboration with: Glad and Alice & Lois

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Gorgeous product integration isn’t the only thing we’re loving about this Brandables collaboration between Shared Appetite, Dr Pepper, and Stop & Shop. These Slow Cooker Dr Pepper BBQ Pulled Chicken Sliders are packed full of classic game day flavors with none of the prep time hassle thanks to Shared Appetite’s easy slow cooker tips. From the homemade barbecue sauce to the must-have Super Bowl game day drinks, Shared Appetite seamlessly incorporated Dr Pepper into every aspect of his post.

Slow Cooker BBQ Chicken Sliders BRANDABLES EXAMPLE:

In Collaboration with: Dr. Pepper and Shared Appetite

TREND-INSPIRED CONTENT

SLIDERS

SLOW COOKER

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This Brandables collaboration between Neighborhood Food Blog, Mondelez International Group, and Kroger is a favorite of ours for many reasons. Not only was Neighborhood Food Blog able to create a fail-proof appetizer recipe using classic game day flavors like cream cheese and peppers, she also interacted with her readers on the day of The Super Bowl in order to answer their questions about hosting a watch party or making this dip. This Live Q&A was a great way to encourage consum- ers to engage with the content and with the brands alike.

Hot Crab Dip with Peppadew Peppers BRANDABLES EXAMPLE:

TREND-INSPIRED CONTENT

CREAM CHEESE

DIP RECIPE

In Collaboration with: Mondelez and Neighborfood Blog

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Football season has another side to it beyond all of the savory appetizer recipes, and we happen to think it’s pretty sweet. We teamed up with The Forked Spoon; Mars Wrigley Confec- tionary US, LLC; and Sam’s Club to create this game-changing recipe for Peanut Butter Snickers and M&M’s Candy Truffles. Not only was this tasty treat a huge success with shoppers thanks to its easy no-bake format, football fans also loved how The Forked Spoon served this dessert truffle as part of an ador- able football-themed snack spread.

Peanut Butter Candy Truffles BRANDABLES EXAMPLE:

TREND-INSPIRED CONTENT

DESSERT TRUFFLES

NO-BAKE RECIPES

In Collaboration with: MARS and The Forked Spoon

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Little Miss Party Planner knows that you don’t have to be a master chef to throw a winning game day watch party, you just need a little creativity. She teamed up with The Coca-Cola Company and Sam’s Club to bring football fans everywhere this hassle-free Super Bowl Soda and Pizza Bar. Complete with store-bought pizza and plenty of drink options, this football fiesta is a hit with kids and adults alike. Readers especially love how she set up a sports-themed tablescape to turn everyday football food into a special Entertaining occasion.

In Collaboration with: Coca-Cola and Little Miss Party Planner Super Bowl Soda & Pizza Bar BRANDABLES EXAMPLE:

TREND-INSPIRED CONTENT

TABLESCAPE

DRINK STATION

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WHO WE ARE...

& What We’re All About Ahalogy is a Quotient brand and the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The plat- form delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. A Quotient brand that is located in Cincinnati, OH—the brand marketing capital of the world—Ahalo- gy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

POWERED BY MUSE

Ahalogy Muse™ is an industry-first software platform to help leading marketers identify and act on changing trends in their category. Powered by a network of 5,500+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production. Data-Driven Influencer Content

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Work With Us LIKE WHAT YOU SEE?

Let our team of experts help you strategize your next influencer campaign with our data-driven approach to content and creative decisions for social or in-store executions. The following package options are available for the 2018 holiday season.

Contact sales@ahalogy.com.

PACKAGE 1: $50,000

PACKAGE 2: $100,000

• 6 Brandables (high-quality, long-form blog posts) • Category-specific trend data, to guide content creation • Paid Media execution (Pinterest, Face book, and Instagram) • Guaranteed Social Reach: 5,000,000 verified impressions • Audience targeting, leveraging Quotient data to hyper-target your audience

• 12 Brandables (high-quality, long-form blog posts) • Category-specific trend data, to guide content creation • Paid Media execution (Pinterest, Face book, and Instagram) • Guaranteed Social Reach: 10,000,000 verified impressions • Audience targeting, leveraging Quotient data to hyper-target your audience

* Custom proposals available upon request

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